eCommerce Statistics in Nigeria 2026
Discover the latest eCommerce statistics in Nigeria for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Nigeria, uncovering the distribution of stores across categories and platforms.
Nigeria Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Nigeria. Leading the way is Apparel, with 2.88K stores, which is 13.72% of the total stores in the region. Next is Business & Industrial, contributing 1.94K stores, or 9.23% of the region's total. Beauty & Fitness also has a notable presence, with 1.82K stores, making up 8.69% of the store count in Nigeria. This breakdown provides a clear picture of the diverse retail landscape in Nigeria, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.88K | 13.72% |
| Business & Industrial | 1.94K | 9.23% |
| Beauty & Fitness | 1.82K | 8.69% |
| Jobs & Education | 1.71K | 8.15% |
| people-society | 1.66K | 7.93% |
| Consumer Electronics | 1.56K | 7.46% |
| Home & Garden | 1.47K | 7.00% |
| Food & Drink | 1.36K | 6.49% |
| Health | 1.14K | 5.42% |
| Computers | 1.08K | 5.16% |
| Others | 4.35K | 20.75% |
Nigeria Total Online Stores by Platform
In Nigeria, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 17.19K stores, accounting for 68.33% of the total store count in the region. This is closely followed by Custom Cart, which supports 3.95K stores, representing 15.69% of the region's total. Shopify makes a significant contribution with 2.64K stores, or 10.49% of the total. The chart underscores the diversity and preferences of store owners in Nigeria regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 17.19K | 68.33% |
| Custom Cart | 3.95K | 15.69% |
| Shopify | 2.64K | 10.49% |
| Wix | 424 | 1.69% |
| Ecwid | 259 | 1.03% |
| OpenCart | 207 | 0.82% |
| Magento | 107 | 0.43% |
| tradift | 101 | 0.40% |
| Odoo | 75 | 0.30% |
| PrestaShop | 62 | 0.25% |
| Others | 147 | 0.58% |
Nigeria Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Nigeria. Custom Cart shows a significant lead, with total sales amounting to $331.33M, which constitutes 43.21% of the region's total sales on platforms. WooCommerce reports sales of $301.97M, accounting for 39.38% of the total platform sales in Nigeria. Shopify also holds a notable share, with its sales reaching $86.97M, representing 11.34% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Nigeria, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $331.33M | 43.21% |
| WooCommerce | $301.97M | 39.38% |
| Shopify | $86.97M | 11.34% |
| Magento | $43.68M | 5.70% |
| Ecwid | $2.77M | 0.36% |
| 3DCart | $0.00 | <0.01% |
| Bandcamp | $0.00 | <0.01% |
| BaseKit | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
Nigeria Online Stores Monthly Sales by Industry
In Nigeria, the estimated sales amount across various store categories provides key insights into the market's dynamics. Beauty & Fitness, as a prominent category, generates significant sales, totaling $77.56M, which is 10.12% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $57.71M in sales and comprising 7.53% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $51.27M, accounting for 6.69% of the total sales in Nigeria. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Beauty & Fitness | $77.56M | 10.12% |
| Consumer Electronics | $57.71M | 7.53% |
| Home & Garden | $51.27M | 6.69% |
| Health | $45.53M | 5.94% |
| Food & Drink | $27.24M | 3.55% |
| Business & Industrial | $22.09M | 2.88% |
| Travel | $19.95M | 2.60% |
| Apparel | $14.59M | 1.90% |
| Autos & Vehicles | $12.82M | 1.67% |
| Jobs & Education | $11.57M | 1.51% |
Nigeria Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Nigeria, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.18M units representing 34.29% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $700.26K units, comprising 20.28% of the total. Home & Garden also contributes significantly with a spend of $211.67K units, accounting for 6.13% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.18M | 34.29% |
| Beauty & Fitness | $700.26K | 20.28% |
| Home & Garden | $211.67K | 6.13% |
| Sports | $197.59K | 5.72% |
| Health | $189.12K | 5.48% |
| Food & Drink | $125.66K | 3.64% |
| Business & Industrial | $60.99K | 1.77% |
| Computers | $45.49K | 1.32% |
| Autos & Vehicles | $41.89K | 1.21% |
| Consumer Electronics | $37.98K | 1.10% |
Nigeria Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Nigeria online retailers by Monthly Sales. Most Nigeria stores' Monthly Sales are Less than $100.00, there are 5.12K stores, which is 98.92% of total. In second place, 27 stores' Monthly Sales are $100.00K to $1.00M, which is 0.52% of total. Meanwhile, 18 stores' Monthly Sales are $10.00M to $100.00M, which is 0.35% of total. This breakdown reveals insights into Nigeria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 5.12K | 98.92% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 27 | 0.52% |
| $1.00M to $10.00M | 10 | 0.19% |
| $10.00M to $100.00M | 18 | 0.35% |
| $100.00M to $1.00B | 1 | 0.02% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Nigeria Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Nigeria online retailers by Number of Employee. Most Nigeria stores' Number of Employee are Less than 10, there are 4.81K stores, which is 93.03% of total. In second place, 104 stores' Number of Employee are 10 to 20, which is 2.01% of total. Meanwhile, 66 stores' Number of Employee are 20 to 50, which is 1.28% of total. This breakdown reveals insights into Nigeria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 4.81K | 93.03% |
| 10 to 20 | 104 | 2.01% |
| 20 to 50 | 66 | 1.28% |
| 50 to 100 | 51 | 0.99% |
| 100 to 200 | 44 | 0.85% |
| 200 to 500 | 42 | 0.81% |
| 500 to 1K | 14 | 0.27% |
| 1K to 5K | 30 | 0.58% |
| 5K to 10K | 2 | 0.04% |
| More than 10K | 7 | 0.14% |
Nigeria Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Nigeria online retailers by Monthly Visitors. Most Nigeria stores' Monthly Visitors are Less than 100, there are 7.38K stores, which is 79.99% of total. In second place, 1.12K stores' Monthly Visitors are 100 to 1K, which is 12.11% of total. Meanwhile, 498 stores' Monthly Visitors are 1K to 10K, which is 5.40% of total. This breakdown reveals insights into Nigeria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 7.38K | 79.99% |
| 100 to 1K | 1.12K | 12.11% |
| 1K to 10K | 498 | 5.40% |
| 10K to 100K | 209 | 2.27% |
| 100K to 1M | 18 | 0.20% |
| 1M to 10M | 3 | 0.03% |
| 10M to 100M | 1 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Nigeria Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Nigeria online retailers by Monthly Views. Most Nigeria stores' Monthly Views are Less than 100, there are 6.21K stores, which is 67.29% of total. In second place, 1.85K stores' Monthly Views are 100 to 1K, which is 20.08% of total. Meanwhile, 717 stores' Monthly Views are 1K to 10K, which is 7.77% of total. This breakdown reveals insights into Nigeria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.21K | 67.29% |
| 100 to 1K | 1.85K | 20.08% |
| 1K to 10K | 717 | 7.77% |
| 10K to 100K | 384 | 4.16% |
| 100K to 1M | 55 | 0.60% |
| 1M to 10M | 8 | 0.09% |
| 10M to 100M | 1 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Nigeria Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Nigeria online retailers by Monthly Product Sold. Most Nigeria stores' Monthly Product Sold are Less than 100, there are 12.7K stores, which is 81.85% of total. In second place, 2.13K stores' Monthly Product Sold are 100 to 1K, which is 13.70% of total. Meanwhile, 453 stores' Monthly Product Sold are 1K to 10K, which is 2.92% of total. This breakdown reveals insights into Nigeria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 12.7K | 81.85% |
| 100 to 1K | 2.13K | 13.70% |
| 1K to 10K | 453 | 2.92% |
| 10K to 100K | 164 | 1.06% |
| 100K to 1M | 70 | 0.45% |
| 1M to 10M | 5 | 0.03% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.