eCommerce Statistics in Panama 2026
Discover the latest eCommerce statistics in Panama for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Panama, uncovering the distribution of stores across categories and platforms.
Panama Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Panama. Leading the way is Apparel, with 435 stores, which is 23.51% of the total stores in the region. Next is Home & Garden, contributing 238 stores, or 12.86% of the region's total. Beauty & Fitness also has a notable presence, with 163 stores, making up 8.81% of the store count in Panama. This breakdown provides a clear picture of the diverse retail landscape in Panama, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 435 | 23.51% |
| Home & Garden | 238 | 12.86% |
| Beauty & Fitness | 163 | 8.81% |
| Food & Drink | 158 | 8.54% |
| Health | 87 | 4.70% |
| Business & Industrial | 79 | 4.27% |
| Sports | 70 | 3.78% |
| Autos & Vehicles | 66 | 3.57% |
| Computers | 66 | 3.57% |
| people-society | 63 | 3.41% |
| Others | 425 | 22.97% |
Panama Total Online Stores by Platform
In Panama, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 1.89K stores, accounting for 42.26% of the total store count in the region. This is closely followed by Shopify, which supports 1.59K stores, representing 35.72% of the region's total. Wix makes a significant contribution with 324 stores, or 7.26% of the total. The chart underscores the diversity and preferences of store owners in Panama regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 1.89K | 42.26% |
| Shopify | 1.59K | 35.72% |
| Wix | 324 | 7.26% |
| Custom Cart | 244 | 5.47% |
| Ecwid | 104 | 2.33% |
| Odoo | 94 | 2.11% |
| Magento | 56 | 1.25% |
| VTEX | 31 | 0.69% |
| OpenCart | 30 | 0.67% |
| GoDaddy Online Store | 24 | 0.54% |
| Others | 76 | 1.70% |
Panama Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Panama. WooCommerce shows a significant lead, with total sales amounting to $372.75M, which constitutes 49.94% of the region's total sales on platforms. Shopify reports sales of $168.31M, accounting for 22.55% of the total platform sales in Panama. VTEX also holds a notable share, with its sales reaching $73.73M, representing 9.88% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Panama, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| WooCommerce | $372.75M | 49.94% |
| Shopify | $168.31M | 22.55% |
| VTEX | $73.73M | 9.88% |
| Custom Cart | $70.76M | 9.48% |
| Magento | $60.54M | 8.11% |
| Odoo | $255.65K | 0.03% |
| Alibaba Minisite | $0.00 | <0.01% |
| AspDotNetStorefront | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
Panama Online Stores Monthly Sales by Industry
In Panama, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $154.78M, which is 20.74% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $82.14M in sales and comprising 11.01% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $59.49M, accounting for 7.97% of the total sales in Panama. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $154.78M | 20.74% |
| Food & Drink | $82.14M | 11.01% |
| Beauty & Fitness | $59.49M | 7.97% |
| Computers | $40.94M | 5.49% |
| Travel | $30.63M | 4.10% |
| Consumer Electronics | $24.72M | 3.31% |
| Finance | $17.13M | 2.30% |
| Sports | $730.94K | 0.10% |
| Smoking & Vaping | $428.22K | 0.06% |
| Autos & Vehicles | $294.23K | 0.04% |
Panama Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Panama, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $456.60K units representing 27.55% of the overall spending. Following closely behind is Home & Garden with a spend of $273.28K units, comprising 16.49% of the total. Food & Drink also contributes significantly with a spend of $245.41K units, accounting for 14.81% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $456.60K | 27.55% |
| Home & Garden | $273.28K | 16.49% |
| Food & Drink | $245.41K | 14.81% |
| Beauty & Fitness | $83.03K | 5.01% |
| Health | $58.77K | 3.55% |
| Sports | $51.28K | 3.09% |
| Pets & Animals | $43.09K | 2.60% |
| Consumer Electronics | $40.03K | 2.42% |
| people-society | $33.19K | 2.00% |
| Gifts & Special Events | $26.99K | 1.63% |
Panama Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Panama online retailers by Monthly Sales. Most Panama stores' Monthly Sales are Less than $100.00, there are 1.9K stores, which is 98.44% of total. In second place, 22 stores' Monthly Sales are $10.00M to $100.00M, which is 1.14% of total. Meanwhile, 7 stores' Monthly Sales are $100.00K to $1.00M, which is 0.36% of total. This breakdown reveals insights into Panama stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 1.9K | 98.44% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 7 | 0.36% |
| $1.00M to $10.00M | 0 | <0.01% |
| $10.00M to $100.00M | 22 | 1.14% |
| $100.00M to $1.00B | 1 | 0.05% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Panama Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Panama online retailers by Number of Employee. Most Panama stores' Number of Employee are Less than 10, there are 536 stores, which is 77.46% of total. In second place, 29 stores' Number of Employee are 200 to 500, which is 4.19% of total. Meanwhile, 28 stores' Number of Employee are 10 to 20, which is 4.05% of total. This breakdown reveals insights into Panama stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 536 | 77.46% |
| 10 to 20 | 28 | 4.05% |
| 20 to 50 | 25 | 3.61% |
| 50 to 100 | 12 | 1.73% |
| 100 to 200 | 15 | 2.17% |
| 200 to 500 | 29 | 4.19% |
| 500 to 1K | 17 | 2.46% |
| 1K to 5K | 17 | 2.46% |
| 5K to 10K | 6 | 0.87% |
| More than 10K | 7 | 1.01% |
Panama Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Panama online retailers by Monthly Visitors. Most Panama stores' Monthly Visitors are Less than 100, there are 1.59K stores, which is 61.07% of total. In second place, 643 stores' Monthly Visitors are 100 to 1K, which is 24.64% of total. Meanwhile, 302 stores' Monthly Visitors are 1K to 10K, which is 11.57% of total. This breakdown reveals insights into Panama stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.59K | 61.07% |
| 100 to 1K | 643 | 24.64% |
| 1K to 10K | 302 | 11.57% |
| 10K to 100K | 60 | 2.30% |
| 100K to 1M | 9 | 0.34% |
| 1M to 10M | 2 | 0.08% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Panama Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Panama online retailers by Monthly Views. Most Panama stores' Monthly Views are Less than 100, there are 1.07K stores, which is 41.03% of total. In second place, 874 stores' Monthly Views are 100 to 1K, which is 33.49% of total. Meanwhile, 478 stores' Monthly Views are 1K to 10K, which is 18.31% of total. This breakdown reveals insights into Panama stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.07K | 41.03% |
| 100 to 1K | 874 | 33.49% |
| 1K to 10K | 478 | 18.31% |
| 10K to 100K | 157 | 6.02% |
| 100K to 1M | 26 | 1.00% |
| 1M to 10M | 3 | 0.11% |
| 10M to 100M | 1 | 0.04% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Panama Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Panama online retailers by Monthly Product Sold. Most Panama stores' Monthly Product Sold are Less than 100, there are 2.6K stores, which is 69.99% of total. In second place, 875 stores' Monthly Product Sold are 100 to 1K, which is 23.53% of total. Meanwhile, 193 stores' Monthly Product Sold are 1K to 10K, which is 5.19% of total. This breakdown reveals insights into Panama stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 2.6K | 69.99% |
| 100 to 1K | 875 | 23.53% |
| 1K to 10K | 193 | 5.19% |
| 10K to 100K | 39 | 1.05% |
| 100K to 1M | 9 | 0.24% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.