eCommerce Statistics in Philippines 2026
Discover the latest eCommerce statistics in Philippines for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Philippines, uncovering the distribution of stores across categories and platforms.
Philippines Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Philippines. Leading the way is Apparel, with 2.89K stores, which is 17.49% of the total stores in the region. Next is Food & Drink, contributing 2.16K stores, or 13.05% of the region's total. Home & Garden also has a notable presence, with 1.98K stores, making up 11.98% of the store count in Philippines. This breakdown provides a clear picture of the diverse retail landscape in Philippines, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.89K | 17.49% |
| Food & Drink | 2.16K | 13.05% |
| Home & Garden | 1.98K | 11.98% |
| Beauty & Fitness | 1.56K | 9.41% |
| Health | 946 | 5.72% |
| Business & Industrial | 897 | 5.43% |
| people-society | 734 | 4.44% |
| Computers | 602 | 3.64% |
| Sports | 456 | 2.76% |
| Arts & Entertainment | 447 | 2.70% |
| Others | 3.86K | 23.37% |
Philippines Total Online Stores by Platform
In Philippines, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 10.19K stores, accounting for 53.50% of the total store count in the region. This is closely followed by WooCommerce, which supports 4.96K stores, representing 26.03% of the region's total. Wix makes a significant contribution with 1.28K stores, or 6.73% of the total. The chart underscores the diversity and preferences of store owners in Philippines regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 10.19K | 53.50% |
| WooCommerce | 4.96K | 26.03% |
| Wix | 1.28K | 6.73% |
| Custom Cart | 1.23K | 6.45% |
| Ecwid | 368 | 1.93% |
| Odoo | 200 | 1.05% |
| OpenCart | 164 | 0.86% |
| Magento | 152 | 0.80% |
| GoDaddy Online Store | 94 | 0.49% |
| PrestaShop | 94 | 0.49% |
| Others | 316 | 1.66% |
Philippines Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Philippines. Custom Cart shows a significant lead, with total sales amounting to $2.33B, which constitutes 53.56% of the region's total sales on platforms. Shopify reports sales of $729.69M, accounting for 16.80% of the total platform sales in Philippines. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $422.97M, representing 9.74% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Philippines, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $2.33B | 53.56% |
| Shopify | $729.69M | 16.80% |
| Salesforce Commerce Cloud | $422.97M | 9.74% |
| WooCommerce | $418.33M | 9.63% |
| Magento | $288.29M | 6.64% |
| PrestaShop | $76.52M | 1.76% |
| Spree Commerce | $36.30M | 0.84% |
| OpenCart | $24.32M | 0.56% |
| SAP Commerce Cloud | $17.07M | 0.39% |
| cscart | $1.76M | 0.04% |
Philippines Online Stores Monthly Sales by Industry
In Philippines, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $1.30B, which is 29.92% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $670.97M in sales and comprising 15.45% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $532.37M, accounting for 12.26% of the total sales in Philippines. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Food & Drink | $1.30B | 29.92% |
| Beauty & Fitness | $670.97M | 15.45% |
| Apparel | $532.37M | 12.26% |
| Home & Garden | $333.87M | 7.69% |
| Travel | $93.39M | 2.15% |
| Health | $89.84M | 2.07% |
| Business & Industrial | $50.54M | 1.16% |
| Autos & Vehicles | $41.59M | 0.96% |
| Computers | $40.92M | 0.94% |
| Unknown | $37.07M | 0.85% |
Philippines Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Philippines, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $2.00M units representing 26.64% of the overall spending. Following closely behind is Food & Drink with a spend of $1.06M units, comprising 14.09% of the total. Home & Garden also contributes significantly with a spend of $922.34K units, accounting for 12.31% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $2.00M | 26.64% |
| Food & Drink | $1.06M | 14.09% |
| Home & Garden | $922.34K | 12.31% |
| Beauty & Fitness | $918.86K | 12.26% |
| Health | $349.48K | 4.66% |
| people-society | $328.89K | 4.39% |
| Sports | $235.36K | 3.14% |
| Consumer Electronics | $217.19K | 2.90% |
| Toys & Hobbies | $197.69K | 2.64% |
| Computers | $182.36K | 2.43% |
Philippines Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Philippines online retailers by Monthly Sales. Most Philippines stores' Monthly Sales are Less than $100.00, there are 8.05K stores, which is 97.24% of total. In second place, 128 stores' Monthly Sales are $100.00K to $1.00M, which is 1.55% of total. Meanwhile, 67 stores' Monthly Sales are $10.00M to $100.00M, which is 0.81% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 8.05K | 97.24% |
| $100.00 to $1.00K | 1 | 0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 128 | 1.55% |
| $1.00M to $10.00M | 26 | 0.31% |
| $10.00M to $100.00M | 67 | 0.81% |
| $100.00M to $1.00B | 7 | 0.08% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Philippines Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Philippines online retailers by Number of Employee. Most Philippines stores' Number of Employee are Less than 10, there are 2.14K stores, which is 77.58% of total. In second place, 147 stores' Number of Employee are 20 to 50, which is 5.32% of total. Meanwhile, 105 stores' Number of Employee are 10 to 20, which is 3.80% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 2.14K | 77.58% |
| 10 to 20 | 105 | 3.80% |
| 20 to 50 | 147 | 5.32% |
| 50 to 100 | 72 | 2.61% |
| 100 to 200 | 79 | 2.86% |
| 200 to 500 | 61 | 2.21% |
| 500 to 1K | 45 | 1.63% |
| 1K to 5K | 70 | 2.54% |
| 5K to 10K | 16 | 0.58% |
| More than 10K | 24 | 0.87% |
Philippines Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Philippines online retailers by Monthly Visitors. Most Philippines stores' Monthly Visitors are Less than 100, there are 5.83K stores, which is 51.62% of total. In second place, 3.12K stores' Monthly Visitors are 100 to 1K, which is 27.60% of total. Meanwhile, 1.77K stores' Monthly Visitors are 1K to 10K, which is 15.65% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 5.83K | 51.62% |
| 100 to 1K | 3.12K | 27.60% |
| 1K to 10K | 1.77K | 15.65% |
| 10K to 100K | 484 | 4.28% |
| 100K to 1M | 87 | 0.77% |
| 1M to 10M | 10 | 0.09% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Philippines Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Philippines online retailers by Monthly Views. Most Philippines stores' Monthly Views are Less than 100, there are 3.93K stores, which is 34.80% of total. In second place, 3.55K stores' Monthly Views are 100 to 1K, which is 31.37% of total. Meanwhile, 2.57K stores' Monthly Views are 1K to 10K, which is 22.75% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.93K | 34.80% |
| 100 to 1K | 3.55K | 31.37% |
| 1K to 10K | 2.57K | 22.75% |
| 10K to 100K | 979 | 8.66% |
| 100K to 1M | 240 | 2.12% |
| 1M to 10M | 27 | 0.24% |
| 10M to 100M | 5 | 0.04% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Philippines Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Philippines online retailers by Monthly Product Sold. Most Philippines stores' Monthly Product Sold are Less than 100, there are 11.78K stores, which is 73.90% of total. In second place, 3.46K stores' Monthly Product Sold are 100 to 1K, which is 21.68% of total. Meanwhile, 563 stores' Monthly Product Sold are 1K to 10K, which is 3.53% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 11.78K | 73.90% |
| 100 to 1K | 3.46K | 21.68% |
| 1K to 10K | 563 | 3.53% |
| 10K to 100K | 97 | 0.61% |
| 100K to 1M | 36 | 0.23% |
| 1M to 10M | 7 | 0.04% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.