eCommerce Statistics in Portugal 2026
Discover the latest eCommerce statistics in Portugal for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Portugal, uncovering the distribution of stores across categories and platforms.
Portugal Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Portugal. Leading the way is Apparel, with 2.73K stores, which is 24.98% of the total stores in the region. Next is Home & Garden, contributing 1.43K stores, or 13.02% of the region's total. Beauty & Fitness also has a notable presence, with 1.03K stores, making up 9.41% of the store count in Portugal. This breakdown provides a clear picture of the diverse retail landscape in Portugal, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.73K | 24.98% |
| Home & Garden | 1.43K | 13.02% |
| Beauty & Fitness | 1.03K | 9.41% |
| Food & Drink | 811 | 7.41% |
| Sports | 550 | 5.03% |
| Arts & Entertainment | 481 | 4.40% |
| Computers | 405 | 3.70% |
| Travel | 349 | 3.19% |
| Health | 345 | 3.15% |
| Consumer Electronics | 343 | 3.13% |
| Others | 2.47K | 22.57% |
Portugal Total Online Stores by Platform
In Portugal, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 18.09K stores, accounting for 38.41% of the total store count in the region. This is closely followed by Shopify, which supports 13.35K stores, representing 28.35% of the region's total. Custom Cart makes a significant contribution with 7.11K stores, or 15.09% of the total. The chart underscores the diversity and preferences of store owners in Portugal regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 18.09K | 38.41% |
| Shopify | 13.35K | 28.35% |
| Custom Cart | 7.11K | 15.09% |
| PrestaShop | 2.49K | 5.28% |
| Wix | 2.15K | 4.57% |
| OpenCart | 888 | 1.89% |
| Ecwid | 619 | 1.31% |
| Magento | 609 | 1.29% |
| ueeshop | 294 | 0.62% |
| Squarespace | 262 | 0.56% |
| Others | 1.24K | 2.63% |
Portugal Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Portugal. Custom Cart shows a significant lead, with total sales amounting to $215.24B, which constitutes 98.73% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.03B, accounting for 0.47% of the total platform sales in Portugal. HCL Commerce also holds a notable share, with its sales reaching $668.26M, representing 0.31% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Portugal, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $215.24B | 98.73% |
| Salesforce Commerce Cloud | $1.03B | 0.47% |
| HCL Commerce | $668.26M | 0.31% |
| WooCommerce | $450.37M | 0.21% |
| Magento | $239.08M | 0.11% |
| PrestaShop | $146.45M | 0.07% |
| Drupal Commerce | $47.24M | 0.02% |
| OpenCart | $46.05M | 0.02% |
| THG Ingenuity | $34.36M | 0.02% |
| AspDotNetStorefront | $32.09M | 0.01% |
Portugal Online Stores Monthly Sales by Industry
In Portugal, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $65.83B, which is 30.20% of the region's total sales in this sector. Sports follows with robust sales figures, achieving $508.62M in sales and comprising 0.23% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $417.79M, accounting for 0.19% of the total sales in Portugal. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $65.83B | 30.20% |
| Sports | $508.62M | 0.23% |
| Mass Merchants & Department Stores | $417.79M | 0.19% |
| Beauty & Fitness | $329.69M | 0.15% |
| Computers | $190.68M | 0.09% |
| Home & Garden | $161.02M | 0.07% |
| Business & Industrial | $104.36M | 0.05% |
| Pets & Animals | $93.43M | 0.04% |
| Food & Drink | $90.43M | 0.04% |
| Travel | $90.39M | 0.04% |
Portugal Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Portugal, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.99M units representing 21.99% of the overall spending. Following closely behind is Home & Garden with a spend of $540.37K units, comprising 5.97% of the total. Beauty & Fitness also contributes significantly with a spend of $508.09K units, accounting for 5.61% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.99M | 21.99% |
| Home & Garden | $540.37K | 5.97% |
| Beauty & Fitness | $508.09K | 5.61% |
| Food & Drink | $264.16K | 2.92% |
| Pets & Animals | $231.56K | 2.56% |
| Health | $223.53K | 2.47% |
| Sports | $221.81K | 2.45% |
| Toys & Hobbies | $143.39K | 1.58% |
| Consumer Electronics | $118.24K | 1.31% |
| Arts & Entertainment | $112.81K | 1.25% |
Portugal Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Portugal online retailers by Monthly Sales. Most Portugal stores' Monthly Sales are Less than $100.00, there are 19.98K stores, which is 98.84% of total. In second place, 114 stores' Monthly Sales are $100.00K to $1.00M, which is 0.56% of total. Meanwhile, 94 stores' Monthly Sales are $10.00M to $100.00M, which is 0.46% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 19.98K | 98.84% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 114 | 0.56% |
| $1.00M to $10.00M | 20 | 0.10% |
| $10.00M to $100.00M | 94 | 0.46% |
| $100.00M to $1.00B | 4 | 0.02% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Portugal Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Portugal online retailers by Number of Employee. Most Portugal stores' Number of Employee are Less than 10, there are 6.71K stores, which is 87.73% of total. In second place, 216 stores' Number of Employee are 20 to 50, which is 2.82% of total. Meanwhile, 165 stores' Number of Employee are 10 to 20, which is 2.16% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 6.71K | 87.73% |
| 10 to 20 | 165 | 2.16% |
| 20 to 50 | 216 | 2.82% |
| 50 to 100 | 135 | 1.76% |
| 100 to 200 | 125 | 1.63% |
| 200 to 500 | 100 | 1.31% |
| 500 to 1K | 65 | 0.85% |
| 1K to 5K | 85 | 1.11% |
| 5K to 10K | 28 | 0.37% |
| More than 10K | 20 | 0.26% |
Portugal Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Portugal online retailers by Monthly Visitors. Most Portugal stores' Monthly Visitors are Less than 100, there are 17.29K stores, which is 58.75% of total. In second place, 7.81K stores' Monthly Visitors are 100 to 1K, which is 26.52% of total. Meanwhile, 3.37K stores' Monthly Visitors are 1K to 10K, which is 11.46% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 17.29K | 58.75% |
| 100 to 1K | 7.81K | 26.52% |
| 1K to 10K | 3.37K | 11.46% |
| 10K to 100K | 733 | 2.49% |
| 100K to 1M | 209 | 0.71% |
| 1M to 10M | 13 | 0.04% |
| 10M to 100M | 10 | 0.03% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Portugal Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Portugal online retailers by Monthly Views. Most Portugal stores' Monthly Views are Less than 100, there are 11.96K stores, which is 40.63% of total. In second place, 9.62K stores' Monthly Views are 100 to 1K, which is 32.68% of total. Meanwhile, 5.76K stores' Monthly Views are 1K to 10K, which is 19.57% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 11.96K | 40.63% |
| 100 to 1K | 9.62K | 32.68% |
| 1K to 10K | 5.76K | 19.57% |
| 10K to 100K | 1.56K | 5.30% |
| 100K to 1M | 487 | 1.65% |
| 1M to 10M | 31 | 0.11% |
| 10M to 100M | 18 | 0.06% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Portugal Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Portugal online retailers by Monthly Product Sold. Most Portugal stores' Monthly Product Sold are Less than 100, there are 27.55K stores, which is 72.18% of total. In second place, 8.24K stores' Monthly Product Sold are 100 to 1K, which is 21.59% of total. Meanwhile, 1.72K stores' Monthly Product Sold are 1K to 10K, which is 4.50% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 27.55K | 72.18% |
| 100 to 1K | 8.24K | 21.59% |
| 1K to 10K | 1.72K | 4.50% |
| 10K to 100K | 474 | 1.24% |
| 100K to 1M | 164 | 0.43% |
| 1M to 10M | 20 | 0.05% |
| 10M to 100M | 2 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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