eCommerce Statistics in Romania 2026
Discover the latest eCommerce statistics in Romania for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Romania, uncovering the distribution of stores across categories and platforms.
Romania Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Romania. Leading the way is Apparel, with 2.88K stores, which is 20.85% of the total stores in the region. Next is Home & Garden, contributing 2.18K stores, or 15.78% of the region's total. Beauty & Fitness also has a notable presence, with 1.24K stores, making up 8.97% of the store count in Romania. This breakdown provides a clear picture of the diverse retail landscape in Romania, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.88K | 20.85% |
| Home & Garden | 2.18K | 15.78% |
| Beauty & Fitness | 1.24K | 8.97% |
| Food & Drink | 994 | 7.20% |
| Business & Industrial | 689 | 4.99% |
| Computers | 641 | 4.65% |
| Health | 565 | 4.10% |
| Autos & Vehicles | 542 | 3.93% |
| Arts & Entertainment | 426 | 3.09% |
| Sports | 425 | 3.08% |
| Others | 3.22K | 23.37% |
Romania Total Online Stores by Platform
In Romania, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 37.42K stores, accounting for 52.45% of the total store count in the region. This is closely followed by Custom Cart, which supports 10.28K stores, representing 14.41% of the region's total. Shopify makes a significant contribution with 8.85K stores, or 12.41% of the total. The chart underscores the diversity and preferences of store owners in Romania regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 37.42K | 52.45% |
| Custom Cart | 10.28K | 14.41% |
| Shopify | 8.85K | 12.41% |
| OpenCart | 4.53K | 6.35% |
| PrestaShop | 4.19K | 5.87% |
| MerchantPro | 1.81K | 2.53% |
| Magento | 1.64K | 2.30% |
| Wix | 926 | 1.30% |
| SHOPLINE | 352 | 0.49% |
| Ecwid | 275 | 0.39% |
| Others | 1.08K | 1.51% |
Romania Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Romania. Custom Cart shows a significant lead, with total sales amounting to $3.80B, which constitutes 66.94% of the region's total sales on platforms. WooCommerce reports sales of $1.16B, accounting for 20.38% of the total platform sales in Romania. PrestaShop also holds a notable share, with its sales reaching $270.90M, representing 4.77% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Romania, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $3.80B | 66.94% |
| WooCommerce | $1.16B | 20.38% |
| PrestaShop | $270.90M | 4.77% |
| Magento | $128.85M | 2.27% |
| OpenCart | $110.41M | 1.94% |
| MerchantPro | $60.38M | 1.06% |
| AspDotNetStorefront | $44.13M | 0.78% |
| THG Ingenuity | $37.50M | 0.66% |
| VTEX | $27.27M | 0.48% |
| nopCommerce | $17.83M | 0.31% |
Romania Online Stores Monthly Sales by Industry
In Romania, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $1.87B, which is 32.97% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $1.68B in sales and comprising 29.66% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $452.08M, accounting for 7.96% of the total sales in Romania. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $1.87B | 32.97% |
| Consumer Electronics | $1.68B | 29.66% |
| Apparel | $452.08M | 7.96% |
| Health | $145.91M | 2.57% |
| Sports | $127.10M | 2.24% |
| Food & Drink | $99.99M | 1.76% |
| Beauty & Fitness | $87.96M | 1.55% |
| Business & Industrial | $80.39M | 1.42% |
| Computers | $68.20M | 1.20% |
| Autos & Vehicles | $65.85M | 1.16% |
Romania Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Romania, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $848.95K units representing 14.45% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $396.55K units, comprising 6.75% of the total. Home & Garden also contributes significantly with a spend of $306.41K units, accounting for 5.21% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $848.95K | 14.45% |
| Beauty & Fitness | $396.55K | 6.75% |
| Home & Garden | $306.41K | 5.21% |
| Consumer Electronics | $182.77K | 3.11% |
| Health | $147.41K | 2.51% |
| Food & Drink | $127.26K | 2.17% |
| Toys & Hobbies | $90.40K | 1.54% |
| people-society | $86.47K | 1.47% |
| Sports | $82.80K | 1.41% |
| Gifts & Special Events | $70.40K | 1.20% |
Romania Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Romania online retailers by Monthly Sales. Most Romania stores' Monthly Sales are Less than $100.00, there are 36.7K stores, which is 99.56% of total. In second place, 74 stores' Monthly Sales are $10.00M to $100.00M, which is 0.20% of total. Meanwhile, 58 stores' Monthly Sales are $100.00K to $1.00M, which is 0.16% of total. This breakdown reveals insights into Romania stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 36.7K | 99.56% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 58 | 0.16% |
| $1.00M to $10.00M | 28 | 0.08% |
| $10.00M to $100.00M | 74 | 0.20% |
| $100.00M to $1.00B | 3 | <0.01% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Romania Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Romania online retailers by Number of Employee. Most Romania stores' Number of Employee are Less than 10, there are 8.18K stores, which is 87.43% of total. In second place, 331 stores' Number of Employee are 20 to 50, which is 3.54% of total. Meanwhile, 246 stores' Number of Employee are 10 to 20, which is 2.63% of total. This breakdown reveals insights into Romania stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 8.18K | 87.43% |
| 10 to 20 | 246 | 2.63% |
| 20 to 50 | 331 | 3.54% |
| 50 to 100 | 150 | 1.60% |
| 100 to 200 | 144 | 1.54% |
| 200 to 500 | 124 | 1.33% |
| 500 to 1K | 77 | 0.82% |
| 1K to 5K | 68 | 0.73% |
| 5K to 10K | 18 | 0.19% |
| More than 10K | 18 | 0.19% |
Romania Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Romania online retailers by Monthly Visitors. Most Romania stores' Monthly Visitors are Less than 100, there are 28.03K stores, which is 58.15% of total. In second place, 13.11K stores' Monthly Visitors are 100 to 1K, which is 27.21% of total. Meanwhile, 5.87K stores' Monthly Visitors are 1K to 10K, which is 12.18% of total. This breakdown reveals insights into Romania stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 28.03K | 58.15% |
| 100 to 1K | 13.11K | 27.21% |
| 1K to 10K | 5.87K | 12.18% |
| 10K to 100K | 1.01K | 2.09% |
| 100K to 1M | 138 | 0.29% |
| 1M to 10M | 44 | 0.09% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Romania Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Romania online retailers by Monthly Views. Most Romania stores' Monthly Views are Less than 100, there are 18.09K stores, which is 37.54% of total. In second place, 17.16K stores' Monthly Views are 100 to 1K, which is 35.59% of total. Meanwhile, 9.89K stores' Monthly Views are 1K to 10K, which is 20.52% of total. This breakdown reveals insights into Romania stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 18.09K | 37.54% |
| 100 to 1K | 17.16K | 35.59% |
| 1K to 10K | 9.89K | 20.52% |
| 10K to 100K | 2.52K | 5.23% |
| 100K to 1M | 446 | 0.93% |
| 1M to 10M | 83 | 0.17% |
| 10M to 100M | 6 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Romania Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Romania online retailers by Monthly Product Sold. Most Romania stores' Monthly Product Sold are Less than 100, there are 36K stores, which is 63.66% of total. In second place, 15.84K stores' Monthly Product Sold are 100 to 1K, which is 28.02% of total. Meanwhile, 3.49K stores' Monthly Product Sold are 1K to 10K, which is 6.17% of total. This breakdown reveals insights into Romania stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 36K | 63.66% |
| 100 to 1K | 15.84K | 28.02% |
| 1K to 10K | 3.49K | 6.17% |
| 10K to 100K | 1.02K | 1.81% |
| 100K to 1M | 171 | 0.30% |
| 1M to 10M | 27 | 0.05% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.