eCommerce Statistics in Serbia 2026
Discover the latest eCommerce statistics in Serbia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Serbia, uncovering the distribution of stores across categories and platforms.
Serbia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Serbia. Leading the way is Apparel, with 463 stores, which is 17.59% of the total stores in the region. Next is Home & Garden, contributing 406 stores, or 15.43% of the region's total. Beauty & Fitness also has a notable presence, with 253 stores, making up 9.61% of the store count in Serbia. This breakdown provides a clear picture of the diverse retail landscape in Serbia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 463 | 17.59% |
| Home & Garden | 406 | 15.43% |
| Beauty & Fitness | 253 | 9.61% |
| Food & Drink | 206 | 7.83% |
| Health | 135 | 5.13% |
| Business & Industrial | 123 | 4.67% |
| Computers | 122 | 4.64% |
| Arts & Entertainment | 101 | 3.84% |
| Autos & Vehicles | 88 | 3.34% |
| Consumer Electronics | 88 | 3.34% |
| Others | 647 | 24.58% |
Serbia Total Online Stores by Platform
In Serbia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 8.51K stores, accounting for 65.73% of the total store count in the region. This is closely followed by Shopify, which supports 1.75K stores, representing 13.49% of the region's total. Custom Cart makes a significant contribution with 1.3K stores, or 10.04% of the total. The chart underscores the diversity and preferences of store owners in Serbia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 8.51K | 65.73% |
| Shopify | 1.75K | 13.49% |
| Custom Cart | 1.3K | 10.04% |
| OpenCart | 375 | 2.90% |
| Magento | 229 | 1.77% |
| Wix | 177 | 1.37% |
| PrestaShop | 170 | 1.31% |
| MerchantPro | 117 | 0.90% |
| Ecwid | 102 | 0.79% |
| Drupal Commerce | 43 | 0.33% |
| Others | 178 | 1.38% |
Serbia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Serbia. Custom Cart shows a significant lead, with total sales amounting to $680.35M, which constitutes 76.40% of the region's total sales on platforms. Magento reports sales of $154.79M, accounting for 17.38% of the total platform sales in Serbia. WooCommerce also holds a notable share, with its sales reaching $54.15M, representing 6.08% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Serbia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $680.35M | 76.40% |
| Magento | $154.79M | 17.38% |
| WooCommerce | $54.15M | 6.08% |
| Drupal Commerce | $1.19M | 0.13% |
| Bandcamp | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| Ecwid | $0.00 | <0.01% |
| GoDaddy Online Store | $0.00 | <0.01% |
| Gumroad | $0.00 | <0.01% |
Serbia Online Stores Monthly Sales by Industry
In Serbia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $46.01M, which is 5.17% of the region's total sales in this sector. Health follows with robust sales figures, achieving $17.96M in sales and comprising 2.02% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $17.08M, accounting for 1.92% of the total sales in Serbia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $46.01M | 5.17% |
| Health | $17.96M | 2.02% |
| Beauty & Fitness | $17.08M | 1.92% |
| Home & Garden | $3.27M | 0.37% |
| Toys & Hobbies | $828.10K | 0.09% |
| Science | $774.92K | 0.09% |
| Books & Literature | $516.17K | 0.06% |
| Computers | $365.81K | 0.04% |
| Unknown | $0.00 | <0.01% |
| Adult | $0.00 | <0.01% |
Serbia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Serbia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $469.71K units representing 36.58% of the overall spending. Following closely behind is Pets & Animals with a spend of $59.28K units, comprising 4.62% of the total. Sports also contributes significantly with a spend of $48.99K units, accounting for 3.82% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $469.71K | 36.58% |
| Pets & Animals | $59.28K | 4.62% |
| Sports | $48.99K | 3.82% |
| Beauty & Fitness | $43.04K | 3.35% |
| Home & Garden | $41.47K | 3.23% |
| Toys & Hobbies | $34.68K | 2.70% |
| Health | $18.29K | 1.42% |
| Food & Drink | $15.90K | 1.24% |
| Computers | $13.80K | 1.07% |
| Travel | $12.78K | 1.00% |
Serbia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Serbia online retailers by Monthly Sales. Most Serbia stores' Monthly Sales are Less than $100.00, there are 7.02K stores, which is 99.48% of total. In second place, 18 stores' Monthly Sales are $100.00K to $1.00M, which is 0.26% of total. Meanwhile, 9 stores' Monthly Sales are $10.00M to $100.00M, which is 0.13% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 7.02K | 99.48% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 18 | 0.26% |
| $1.00M to $10.00M | 8 | 0.11% |
| $10.00M to $100.00M | 9 | 0.13% |
| $100.00M to $1.00B | 2 | 0.03% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Serbia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Serbia online retailers by Number of Employee. Most Serbia stores' Number of Employee are Less than 10, there are 1.81K stores, which is 81.05% of total. In second place, 106 stores' Number of Employee are 20 to 50, which is 4.74% of total. Meanwhile, 84 stores' Number of Employee are 10 to 20, which is 3.75% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 1.81K | 81.05% |
| 10 to 20 | 84 | 3.75% |
| 20 to 50 | 106 | 4.74% |
| 50 to 100 | 52 | 2.32% |
| 100 to 200 | 45 | 2.01% |
| 200 to 500 | 53 | 2.37% |
| 500 to 1K | 29 | 1.30% |
| 1K to 5K | 37 | 1.65% |
| 5K to 10K | 8 | 0.36% |
| More than 10K | 10 | 0.45% |
Serbia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Serbia online retailers by Monthly Visitors. Most Serbia stores' Monthly Visitors are Less than 100, there are 4.88K stores, which is 55.74% of total. In second place, 2.26K stores' Monthly Visitors are 100 to 1K, which is 25.83% of total. Meanwhile, 1.31K stores' Monthly Visitors are 1K to 10K, which is 14.97% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.88K | 55.74% |
| 100 to 1K | 2.26K | 25.83% |
| 1K to 10K | 1.31K | 14.97% |
| 10K to 100K | 260 | 2.97% |
| 100K to 1M | 40 | 0.46% |
| 1M to 10M | 3 | 0.03% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Serbia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Serbia online retailers by Monthly Views. Most Serbia stores' Monthly Views are Less than 100, there are 3.36K stores, which is 38.44% of total. In second place, 2.6K stores' Monthly Views are 100 to 1K, which is 29.74% of total. Meanwhile, 2.05K stores' Monthly Views are 1K to 10K, which is 23.42% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.36K | 38.44% |
| 100 to 1K | 2.6K | 29.74% |
| 1K to 10K | 2.05K | 23.42% |
| 10K to 100K | 630 | 7.20% |
| 100K to 1M | 94 | 1.07% |
| 1M to 10M | 11 | 0.13% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Serbia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Serbia online retailers by Monthly Product Sold. Most Serbia stores' Monthly Product Sold are Less than 100, there are 7.06K stores, which is 65.60% of total. In second place, 2.65K stores' Monthly Product Sold are 100 to 1K, which is 24.62% of total. Meanwhile, 756 stores' Monthly Product Sold are 1K to 10K, which is 7.02% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 7.06K | 65.60% |
| 100 to 1K | 2.65K | 24.62% |
| 1K to 10K | 756 | 7.02% |
| 10K to 100K | 256 | 2.38% |
| 100K to 1M | 39 | 0.36% |
| 1M to 10M | 3 | 0.03% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.