eCommerce Statistics in Rwanda 2026
Discover the latest eCommerce statistics in Rwanda for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Rwanda, uncovering the distribution of stores across categories and platforms.
Rwanda Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Rwanda. Leading the way is Travel, with 71 stores, which is 11.06% of the total stores in the region. Next is Apparel, contributing 68 stores, or 10.59% of the region's total. people-society also has a notable presence, with 59 stores, making up 9.19% of the store count in Rwanda. This breakdown provides a clear picture of the diverse retail landscape in Rwanda, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Travel | 71 | 11.06% |
| Apparel | 68 | 10.59% |
| people-society | 59 | 9.19% |
| Business & Industrial | 58 | 9.03% |
| Home & Garden | 56 | 8.72% |
| Food & Drink | 53 | 8.26% |
| Jobs & Education | 50 | 7.79% |
| Computers | 38 | 5.92% |
| Internet | 28 | 4.36% |
| Beauty & Fitness | 27 | 4.21% |
| Others | 134 | 20.87% |
Rwanda Total Online Stores by Platform
In Rwanda, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 527 stores, accounting for 64.19% of the total store count in the region. This is closely followed by Custom Cart, which supports 118 stores, representing 14.37% of the region's total. Shopify makes a significant contribution with 70 stores, or 8.53% of the total. The chart underscores the diversity and preferences of store owners in Rwanda regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 527 | 64.19% |
| Custom Cart | 118 | 14.37% |
| Shopify | 70 | 8.53% |
| Wix | 44 | 5.36% |
| Odoo | 22 | 2.68% |
| Ecwid | 12 | 1.46% |
| Magento | 10 | 1.22% |
| PrestaShop | 3 | 0.37% |
| Thinkific | 3 | 0.37% |
| I'm Web | 2 | 0.24% |
| Others | 10 | 1.22% |
Rwanda Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Rwanda, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Consumer Electronics exhibits the highest spending, with a total expenditure of $45.30K units representing 51.84% of the overall spending. Following closely behind is Food & Drink with a spend of $16.80K units, comprising 19.23% of the total. Home & Garden also contributes significantly with a spend of $9.64K units, accounting for 11.04% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Consumer Electronics | $45.30K | 51.84% |
| Food & Drink | $16.80K | 19.23% |
| Home & Garden | $9.64K | 11.04% |
| Health | $6.00K | 6.86% |
| Apparel | $4.40K | 5.03% |
| Business & Industrial | $1.50K | 1.72% |
| Beauty & Fitness | $999.00 | 1.14% |
| Gifts & Special Events | $999.00 | 1.14% |
| Adult | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
Rwanda Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Sales. Most Rwanda stores' Monthly Sales are Less than $100.00, there are 221 stores, which is 100.00% of total. In second place, 0 stores' Monthly Sales are $100.00 to $1.00K, which is <0.01% of total. Meanwhile, 0 stores' Monthly Sales are $1.00K to $10.00K, which is <0.01% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 221 | 100.00% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 0 | <0.01% |
| $1.00M to $10.00M | 0 | <0.01% |
| $10.00M to $100.00M | 0 | <0.01% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Rwanda Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Rwanda online retailers by Number of Employee. Most Rwanda stores' Number of Employee are Less than 10, there are 128 stores, which is 85.91% of total. In second place, 5 stores' Number of Employee are 100 to 200, which is 3.36% of total. Meanwhile, 3 stores' Number of Employee are 10 to 20, which is 2.01% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 128 | 85.91% |
| 10 to 20 | 3 | 2.01% |
| 20 to 50 | 2 | 1.34% |
| 50 to 100 | 1 | 0.67% |
| 100 to 200 | 5 | 3.36% |
| 200 to 500 | 3 | 2.01% |
| 500 to 1K | 3 | 2.01% |
| 1K to 5K | 1 | 0.67% |
| 5K to 10K | 1 | 0.67% |
| More than 10K | 2 | 1.34% |
Rwanda Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Visitors. Most Rwanda stores' Monthly Visitors are Less than 100, there are 221 stores, which is 78.37% of total. In second place, 50 stores' Monthly Visitors are 100 to 1K, which is 17.73% of total. Meanwhile, 9 stores' Monthly Visitors are 1K to 10K, which is 3.19% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 221 | 78.37% |
| 100 to 1K | 50 | 17.73% |
| 1K to 10K | 9 | 3.19% |
| 10K to 100K | 1 | 0.35% |
| 100K to 1M | 0 | <0.01% |
| 1M to 10M | 1 | 0.35% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Rwanda Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Views. Most Rwanda stores' Monthly Views are Less than 100, there are 185 stores, which is 65.60% of total. In second place, 61 stores' Monthly Views are 100 to 1K, which is 21.63% of total. Meanwhile, 31 stores' Monthly Views are 1K to 10K, which is 10.99% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 185 | 65.60% |
| 100 to 1K | 61 | 21.63% |
| 1K to 10K | 31 | 10.99% |
| 10K to 100K | 4 | 1.42% |
| 100K to 1M | 0 | <0.01% |
| 1M to 10M | 1 | 0.35% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Rwanda Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Product Sold. Most Rwanda stores' Monthly Product Sold are Less than 100, there are 430 stores, which is 81.44% of total. In second place, 69 stores' Monthly Product Sold are 100 to 1K, which is 13.07% of total. Meanwhile, 17 stores' Monthly Product Sold are 1K to 10K, which is 3.22% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 430 | 81.44% |
| 100 to 1K | 69 | 13.07% |
| 1K to 10K | 17 | 3.22% |
| 10K to 100K | 8 | 1.52% |
| 100K to 1M | 4 | 0.76% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.