eCommerce Statistics in Sweden 2026
Discover the latest eCommerce statistics in Sweden for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Sweden, uncovering the distribution of stores across categories and platforms.
Sweden Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Sweden. Leading the way is Apparel, with 3.89K stores, which is 22.93% of the total stores in the region. Next is Home & Garden, contributing 2.31K stores, or 13.63% of the region's total. Beauty & Fitness also has a notable presence, with 1.58K stores, making up 9.30% of the store count in Sweden. This breakdown provides a clear picture of the diverse retail landscape in Sweden, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 3.89K | 22.93% |
| Home & Garden | 2.31K | 13.63% |
| Beauty & Fitness | 1.58K | 9.30% |
| Arts & Entertainment | 1.21K | 7.15% |
| Sports | 1.01K | 5.93% |
| Food & Drink | 994 | 5.86% |
| Health | 664 | 3.91% |
| Computers | 560 | 3.30% |
| Business & Industrial | 559 | 3.29% |
| people-society | 544 | 3.21% |
| Others | 3.65K | 21.49% |
Sweden Total Online Stores by Platform
In Sweden, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 24.19K stores, accounting for 32.26% of the total store count in the region. This is closely followed by Shopify, which supports 21.35K stores, representing 28.47% of the region's total. Custom Cart makes a significant contribution with 11.01K stores, or 14.68% of the total. The chart underscores the diversity and preferences of store owners in Sweden regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 24.19K | 32.26% |
| Shopify | 21.35K | 28.47% |
| Custom Cart | 11.01K | 14.68% |
| Quickbutik | 2.55K | 3.40% |
| Abicart | 2.5K | 3.33% |
| Wix | 2.44K | 3.26% |
| BaseKit | 1.71K | 2.28% |
| Magento | 1.22K | 1.63% |
| Wikinggruppen | 1.13K | 1.50% |
| PrestaShop | 973 | 1.30% |
| Others | 5.93K | 7.90% |
Sweden Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Sweden. Custom Cart shows a significant lead, with total sales amounting to $238.47B, which constitutes 75.69% of the region's total sales on platforms. Sitecore Commerce reports sales of $70.27B, accounting for 22.30% of the total platform sales in Sweden. WooCommerce also holds a notable share, with its sales reaching $1.85B, representing 0.59% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Sweden, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $238.47B | 75.69% |
| Sitecore Commerce | $70.27B | 22.30% |
| WooCommerce | $1.85B | 0.59% |
| Norce | $583.57M | 0.19% |
| Askås | $574.20M | 0.18% |
| Intershop | $525.09M | 0.17% |
| Magento | $419.31M | 0.13% |
| HCL Commerce | $400.38M | 0.13% |
| Shopify | $360.68M | 0.11% |
| SAP Commerce Cloud | $297.31M | 0.09% |
Sweden Online Stores Monthly Sales by Industry
In Sweden, the estimated sales amount across various store categories provides key insights into the market's dynamics. Computers, as a prominent category, generates significant sales, totaling $149.25B, which is 47.37% of the region's total sales in this sector. Business & Industrial follows with robust sales figures, achieving $70.43B in sales and comprising 22.35% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $66.82B, accounting for 21.21% of the total sales in Sweden. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Computers | $149.25B | 47.37% |
| Business & Industrial | $70.43B | 22.35% |
| Apparel | $66.82B | 21.21% |
| Home & Garden | $1.71B | 0.54% |
| Health | $1.56B | 0.49% |
| Sports | $1.27B | 0.40% |
| Beauty & Fitness | $744.02M | 0.24% |
| Consumer Electronics | $590.14M | 0.19% |
| Food & Drink | $430.02M | 0.14% |
| Autos & Vehicles | $347.35M | 0.11% |
Sweden Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Sweden, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.60M units representing 14.80% of the overall spending. Following closely behind is Sports with a spend of $1.37M units, comprising 5.62% of the total. Beauty & Fitness also contributes significantly with a spend of $1.30M units, accounting for 5.34% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $3.60M | 14.80% |
| Sports | $1.37M | 5.62% |
| Beauty & Fitness | $1.30M | 5.34% |
| Home & Garden | $1.19M | 4.91% |
| Autos & Vehicles | $932.00K | 3.83% |
| Food & Drink | $596.85K | 2.45% |
| Health | $471.41K | 1.94% |
| Pets & Animals | $460.89K | 1.90% |
| Consumer Electronics | $269.26K | 1.11% |
| Computers | $266.69K | 1.10% |
Sweden Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Sweden online retailers by Monthly Sales. Most Sweden stores' Monthly Sales are Less than $100.00, there are 36.57K stores, which is 98.41% of total. In second place, 326 stores' Monthly Sales are $10.00M to $100.00M, which is 0.88% of total. Meanwhile, 149 stores' Monthly Sales are $100.00K to $1.00M, which is 0.40% of total. This breakdown reveals insights into Sweden stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 36.57K | 98.41% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 2 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 149 | 0.40% |
| $1.00M to $10.00M | 81 | 0.22% |
| $10.00M to $100.00M | 326 | 0.88% |
| $100.00M to $1.00B | 27 | 0.07% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 4 | 0.01% |
Sweden Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Sweden online retailers by Number of Employee. Most Sweden stores' Number of Employee are Less than 10, there are 9.16K stores, which is 82.81% of total. In second place, 421 stores' Number of Employee are 20 to 50, which is 3.81% of total. Meanwhile, 418 stores' Number of Employee are 10 to 20, which is 3.78% of total. This breakdown reveals insights into Sweden stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 9.16K | 82.81% |
| 10 to 20 | 418 | 3.78% |
| 20 to 50 | 421 | 3.81% |
| 50 to 100 | 353 | 3.19% |
| 100 to 200 | 243 | 2.20% |
| 200 to 500 | 185 | 1.67% |
| 500 to 1K | 108 | 0.98% |
| 1K to 5K | 118 | 1.07% |
| 5K to 10K | 27 | 0.24% |
| More than 10K | 28 | 0.25% |
Sweden Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Sweden online retailers by Monthly Visitors. Most Sweden stores' Monthly Visitors are Less than 100, there are 26.17K stores, which is 53.07% of total. In second place, 13.6K stores' Monthly Visitors are 100 to 1K, which is 27.59% of total. Meanwhile, 7.14K stores' Monthly Visitors are 1K to 10K, which is 14.49% of total. This breakdown reveals insights into Sweden stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 26.17K | 53.07% |
| 100 to 1K | 13.6K | 27.59% |
| 1K to 10K | 7.14K | 14.49% |
| 10K to 100K | 2.07K | 4.20% |
| 100K to 1M | 296 | 0.60% |
| 1M to 10M | 26 | 0.05% |
| 10M to 100M | 3 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Sweden Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Sweden online retailers by Monthly Views. Most Sweden stores' Monthly Views are Less than 100, there are 17.41K stores, which is 35.30% of total. In second place, 15.87K stores' Monthly Views are 100 to 1K, which is 32.18% of total. Meanwhile, 11.02K stores' Monthly Views are 1K to 10K, which is 22.35% of total. This breakdown reveals insights into Sweden stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 17.41K | 35.30% |
| 100 to 1K | 15.87K | 32.18% |
| 1K to 10K | 11.02K | 22.35% |
| 10K to 100K | 4.12K | 8.35% |
| 100K to 1M | 764 | 1.55% |
| 1M to 10M | 130 | 0.26% |
| 10M to 100M | 4 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Sweden Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Sweden online retailers by Monthly Product Sold. Most Sweden stores' Monthly Product Sold are Less than 100, there are 46.77K stores, which is 72.71% of total. In second place, 12.57K stores' Monthly Product Sold are 100 to 1K, which is 19.54% of total. Meanwhile, 3.36K stores' Monthly Product Sold are 1K to 10K, which is 5.22% of total. This breakdown reveals insights into Sweden stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 46.77K | 72.71% |
| 100 to 1K | 12.57K | 19.54% |
| 1K to 10K | 3.36K | 5.22% |
| 10K to 100K | 1.19K | 1.84% |
| 100K to 1M | 432 | 0.67% |
| 1M to 10M | 14 | 0.02% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 1 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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