eCommerce Statistics in El Salvador 2026

This chart offers an insightful look at the store count by category in El Salvador. Leading the way is Apparel, with 52 stores, which is 17.39% of the total stores in the region. Next is Beauty & Fitness, contributing 30 stores, or 10.03% of the region's total. Home & Garden also has a notable presence, with 30 stores, making up 10.03% of the store count in El Salvador. This breakdown provides a clear picture of the diverse retail landscape in El Salvador, showcasing the variety and scale of stores across different categories.

In El Salvador, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 1.36K stores, accounting for 56.18% of the total store count in the region. This is closely followed by Shopify, which supports 479 stores, representing 19.86% of the region's total. Custom Cart makes a significant contribution with 197 stores, or 8.17% of the total. The chart underscores the diversity and preferences of store owners in El Salvador regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within El Salvador. VTEX shows a significant lead, with total sales amounting to $56.45B, which constitutes 98.91% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $572.33M, accounting for 1.00% of the total platform sales in El Salvador. WooCommerce also holds a notable share, with its sales reaching $28.14M, representing 0.05% of the overall sales amount. This data provides a comprehensive view of the market dynamics in El Salvador, highlighting which platforms are driving the most sales.

In El Salvador, the estimated sales amount across various store categories provides key insights into the market's dynamics. Mass Merchants & Department Stores, as a prominent category, generates significant sales, totaling $56.45B, which is 98.91% of the region's total sales in this sector. Autos & Vehicles follows with robust sales figures, achieving $19.75M in sales and comprising 0.03% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $1.10M, accounting for <0.01% of the total sales in El Salvador. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in El Salvador, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Home & Garden exhibits the highest spending, with a total expenditure of $20.80K units representing 10.91% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $17.79K units, comprising 9.33% of the total. Apparel also contributes significantly with a spend of $12.29K units, accounting for 6.45% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of El Salvador online retailers by Monthly Sales. Most El Salvador stores' Monthly Sales are Less than $100.00, there are 817 stores, which is 98.67% of total. In second place, 6 stores' Monthly Sales are $100.00K to $1.00M, which is 0.72% of total. Meanwhile, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 0.24% of total. This breakdown reveals insights into El Salvador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of El Salvador online retailers by Number of Employee. Most El Salvador stores' Number of Employee are Less than 10, there are 533 stores, which is 86.67% of total. In second place, 13 stores' Number of Employee are 20 to 50, which is 2.11% of total. Meanwhile, 12 stores' Number of Employee are 10 to 20, which is 1.95% of total. This breakdown reveals insights into El Salvador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of El Salvador online retailers by Monthly Visitors. Most El Salvador stores' Monthly Visitors are Less than 100, there are 700 stores, which is 59.22% of total. In second place, 274 stores' Monthly Visitors are 100 to 1K, which is 23.18% of total. Meanwhile, 161 stores' Monthly Visitors are 1K to 10K, which is 13.62% of total. This breakdown reveals insights into El Salvador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of El Salvador online retailers by Monthly Views. Most El Salvador stores' Monthly Views are Less than 100, there are 492 stores, which is 41.62% of total. In second place, 357 stores' Monthly Views are 100 to 1K, which is 30.20% of total. Meanwhile, 220 stores' Monthly Views are 1K to 10K, which is 18.61% of total. This breakdown reveals insights into El Salvador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of El Salvador online retailers by Monthly Product Sold. Most El Salvador stores' Monthly Product Sold are Less than 100, there are 1.18K stores, which is 73.49% of total. In second place, 312 stores' Monthly Product Sold are 100 to 1K, which is 19.37% of total. Meanwhile, 77 stores' Monthly Product Sold are 1K to 10K, which is 4.78% of total. This breakdown reveals insights into El Salvador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.