eCommerce Statistics in Thailand 2026
Discover the latest eCommerce statistics in Thailand for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Thailand, uncovering the distribution of stores across categories and platforms.
Thailand Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Thailand. Leading the way is Apparel, with 1.55K stores, which is 17.77% of the total stores in the region. Next is Home & Garden, contributing 1.04K stores, or 11.97% of the region's total. Food & Drink also has a notable presence, with 883 stores, making up 10.12% of the store count in Thailand. This breakdown provides a clear picture of the diverse retail landscape in Thailand, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 1.55K | 17.77% |
| Home & Garden | 1.04K | 11.97% |
| Food & Drink | 883 | 10.12% |
| Beauty & Fitness | 864 | 9.91% |
| Business & Industrial | 541 | 6.20% |
| Travel | 501 | 5.74% |
| Sports | 404 | 4.63% |
| Health | 344 | 3.94% |
| Computers | 343 | 3.93% |
| Autos & Vehicles | 304 | 3.49% |
| Others | 1.94K | 22.28% |
Thailand Total Online Stores by Platform
In Thailand, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 8.01K stores, accounting for 40.60% of the total store count in the region. This is closely followed by Shopify, which supports 2.9K stores, representing 14.69% of the region's total. Wix makes a significant contribution with 2.24K stores, or 11.34% of the total. The chart underscores the diversity and preferences of store owners in Thailand regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 8.01K | 40.60% |
| Shopify | 2.9K | 14.69% |
| Wix | 2.24K | 11.34% |
| Custom Cart | 1.85K | 9.37% |
| LnwShop | 1.59K | 8.07% |
| MakeWebEasy | 1.25K | 6.33% |
| Ecwid | 467 | 2.37% |
| Magento | 420 | 2.13% |
| OpenCart | 213 | 1.08% |
| Bentoweb | 161 | 0.82% |
| Others | 634 | 3.21% |
Thailand Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Thailand. Custom Cart shows a significant lead, with total sales amounting to $9.55B, which constitutes 76.81% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.08B, accounting for 8.72% of the total platform sales in Thailand. Shopify also holds a notable share, with its sales reaching $785.71M, representing 6.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Thailand, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $9.55B | 76.81% |
| Salesforce Commerce Cloud | $1.08B | 8.72% |
| Shopify | $785.71M | 6.32% |
| WooCommerce | $503.99M | 4.06% |
| Magento | $290.19M | 2.33% |
| SAP Commerce Cloud | $59.23M | 0.48% |
| LnwShop | $31.54M | 0.25% |
| Wix | $28.26M | 0.23% |
| OpenCart | $25.55M | 0.21% |
| PrestaShop | $23.48M | 0.19% |
Thailand Online Stores Monthly Sales by Industry
In Thailand, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $1.44B, which is 11.62% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $668.79M in sales and comprising 5.38% of the region's total. Arts & Entertainment contributes a considerable amount to the regional market, with sales of $650.13M, accounting for 5.23% of the total sales in Thailand. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $1.44B | 11.62% |
| Travel | $668.79M | 5.38% |
| Arts & Entertainment | $650.13M | 5.23% |
| Consumer Electronics | $638.48M | 5.14% |
| Food & Drink | $176.37M | 1.42% |
| Beauty & Fitness | $160.52M | 1.29% |
| Business & Industrial | $117.16M | 0.94% |
| Computers | $83.48M | 0.67% |
| Home & Garden | $79.31M | 0.64% |
| Toys & Hobbies | $37.97M | 0.31% |
Thailand Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Thailand, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $885.17K units representing 28.19% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $228.92K units, comprising 7.29% of the total. Food & Drink also contributes significantly with a spend of $180.39K units, accounting for 5.74% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $885.17K | 28.19% |
| Beauty & Fitness | $228.92K | 7.29% |
| Food & Drink | $180.39K | 5.74% |
| Home & Garden | $140.91K | 4.49% |
| Sports | $104.56K | 3.33% |
| Consumer Electronics | $74.38K | 2.37% |
| Pets & Animals | $58.36K | 1.86% |
| Health | $54.86K | 1.75% |
| Travel | $46.62K | 1.48% |
| Toys & Hobbies | $35.83K | 1.14% |
Thailand Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Thailand online retailers by Monthly Sales. Most Thailand stores' Monthly Sales are Less than $100.00, there are 9.86K stores, which is 98.20% of total. In second place, 79 stores' Monthly Sales are $100.00K to $1.00M, which is 0.79% of total. Meanwhile, 62 stores' Monthly Sales are $10.00M to $100.00M, which is 0.62% of total. This breakdown reveals insights into Thailand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 9.86K | 98.20% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 79 | 0.79% |
| $1.00M to $10.00M | 28 | 0.28% |
| $10.00M to $100.00M | 62 | 0.62% |
| $100.00M to $1.00B | 10 | 0.10% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Thailand Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Thailand online retailers by Number of Employee. Most Thailand stores' Number of Employee are Less than 10, there are 1.66K stores, which is 75.16% of total. In second place, 103 stores' Number of Employee are 20 to 50, which is 4.65% of total. Meanwhile, 90 stores' Number of Employee are 10 to 20, which is 4.07% of total. This breakdown reveals insights into Thailand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 1.66K | 75.16% |
| 10 to 20 | 90 | 4.07% |
| 20 to 50 | 103 | 4.65% |
| 50 to 100 | 78 | 3.52% |
| 100 to 200 | 60 | 2.71% |
| 200 to 500 | 53 | 2.39% |
| 500 to 1K | 38 | 1.72% |
| 1K to 5K | 75 | 3.39% |
| 5K to 10K | 24 | 1.08% |
| More than 10K | 29 | 1.31% |
Thailand Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Thailand online retailers by Monthly Visitors. Most Thailand stores' Monthly Visitors are Less than 100, there are 6.66K stores, which is 51.91% of total. In second place, 3.66K stores' Monthly Visitors are 100 to 1K, which is 28.56% of total. Meanwhile, 1.95K stores' Monthly Visitors are 1K to 10K, which is 15.20% of total. This breakdown reveals insights into Thailand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.66K | 51.91% |
| 100 to 1K | 3.66K | 28.56% |
| 1K to 10K | 1.95K | 15.20% |
| 10K to 100K | 446 | 3.48% |
| 100K to 1M | 94 | 0.73% |
| 1M to 10M | 13 | 0.10% |
| 10M to 100M | 3 | 0.02% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Thailand Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Thailand online retailers by Monthly Views. Most Thailand stores' Monthly Views are 100 to 1K, there are 4.51K stores, which is 35.18% of total. In second place, 4.1K stores' Monthly Views are Less than 100, which is 31.97% of total. Meanwhile, 2.95K stores' Monthly Views are 1K to 10K, which is 22.97% of total. This breakdown reveals insights into Thailand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.1K | 31.97% |
| 100 to 1K | 4.51K | 35.18% |
| 1K to 10K | 2.95K | 22.97% |
| 10K to 100K | 1.03K | 8.04% |
| 100K to 1M | 186 | 1.45% |
| 1M to 10M | 46 | 0.36% |
| 10M to 100M | 4 | 0.03% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Thailand Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Thailand online retailers by Monthly Product Sold. Most Thailand stores' Monthly Product Sold are Less than 100, there are 11.69K stores, which is 71.10% of total. In second place, 3.69K stores' Monthly Product Sold are 100 to 1K, which is 22.43% of total. Meanwhile, 790 stores' Monthly Product Sold are 1K to 10K, which is 4.80% of total. This breakdown reveals insights into Thailand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 11.69K | 71.10% |
| 100 to 1K | 3.69K | 22.43% |
| 1K to 10K | 790 | 4.80% |
| 10K to 100K | 216 | 1.31% |
| 100K to 1M | 51 | 0.31% |
| 1M to 10M | 6 | 0.04% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.