eCommerce Statistics in Tunisia 2026
Discover the latest eCommerce statistics in Tunisia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Tunisia, uncovering the distribution of stores across categories and platforms.
Tunisia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Tunisia. Leading the way is Apparel, with 147 stores, which is 19.50% of the total stores in the region. Next is Home & Garden, contributing 123 stores, or 16.31% of the region's total. Beauty & Fitness also has a notable presence, with 78 stores, making up 10.34% of the store count in Tunisia. This breakdown provides a clear picture of the diverse retail landscape in Tunisia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 147 | 19.50% |
| Home & Garden | 123 | 16.31% |
| Beauty & Fitness | 78 | 10.34% |
| Computers | 70 | 9.28% |
| Business & Industrial | 47 | 6.23% |
| Food & Drink | 38 | 5.04% |
| Consumer Electronics | 32 | 4.24% |
| Jobs & Education | 28 | 3.71% |
| Internet | 24 | 3.18% |
| Health | 23 | 3.05% |
| Others | 144 | 19.10% |
Tunisia Total Online Stores by Platform
In Tunisia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 1.87K stores, accounting for 49.33% of the total store count in the region. This is closely followed by PrestaShop, which supports 591 stores, representing 15.60% of the region's total. Shopify makes a significant contribution with 481 stores, or 12.69% of the total. The chart underscores the diversity and preferences of store owners in Tunisia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 1.87K | 49.33% |
| PrestaShop | 591 | 15.60% |
| Shopify | 481 | 12.69% |
| Custom Cart | 345 | 9.11% |
| YouCan | 284 | 7.50% |
| Odoo | 89 | 2.35% |
| Wix | 50 | 1.32% |
| Magento | 31 | 0.82% |
| OpenCart | 16 | 0.42% |
| Ecwid | 13 | 0.34% |
| Others | 20 | 0.53% |
Tunisia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Tunisia. PrestaShop shows a significant lead, with total sales amounting to $324.76M, which constitutes 75.33% of the region's total sales on platforms. Custom Cart reports sales of $64.30M, accounting for 14.91% of the total platform sales in Tunisia. Magento also holds a notable share, with its sales reaching $42.08M, representing 9.76% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Tunisia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| PrestaShop | $324.76M | 75.33% |
| Custom Cart | $64.30M | 14.91% |
| Magento | $42.08M | 9.76% |
| Bandcamp | $0.00 | <0.01% |
| Salesforce Commerce Cloud | $0.00 | <0.01% |
| Dropify | $0.00 | <0.01% |
| Drupal Commerce | $0.00 | <0.01% |
| Ecwid | $0.00 | <0.01% |
| MakanE | $0.00 | <0.01% |
| Odoo | $0.00 | <0.01% |
Tunisia Online Stores Monthly Sales by Industry
In Tunisia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Computers, as a prominent category, generates significant sales, totaling $186.49M, which is 43.26% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $54.03M in sales and comprising 12.53% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $42.08M, accounting for 9.76% of the total sales in Tunisia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Computers | $186.49M | 43.26% |
| Food & Drink | $54.03M | 12.53% |
| Mass Merchants & Department Stores | $42.08M | 9.76% |
| Beauty & Fitness | $41.29M | 9.58% |
| Consumer Electronics | $31.08M | 7.21% |
| Antiques & Collectibles | $0.00 | <0.01% |
| Apparel | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
| Autos & Vehicles | $0.00 | <0.01% |
| Books & Literature | $0.00 | <0.01% |
Tunisia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Tunisia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $58.16K units representing 19.29% of the overall spending. Following closely behind is Sports with a spend of $19.50K units, comprising 6.47% of the total. Home & Garden also contributes significantly with a spend of $14.13K units, accounting for 4.69% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $58.16K | 19.29% |
| Sports | $19.50K | 6.47% |
| Home & Garden | $14.13K | 4.69% |
| Pets & Animals | $3.90K | 1.29% |
| Beauty & Fitness | $3.00K | 0.99% |
| Consumer Electronics | $2.90K | 0.96% |
| Safety & Survival | $1.30K | 0.43% |
| Arts & Entertainment | $1.30K | 0.43% |
| Health | $999.00 | 0.33% |
| Antiques & Collectibles | $0.00 | <0.01% |
Tunisia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Tunisia online retailers by Monthly Sales. Most Tunisia stores' Monthly Sales are Less than $100.00, there are 1.23K stores, which is 99.19% of total. In second place, 8 stores' Monthly Sales are $10.00M to $100.00M, which is 0.65% of total. Meanwhile, 1 stores' Monthly Sales are $100.00K to $1.00M, which is 0.08% of total. This breakdown reveals insights into Tunisia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 1.23K | 99.19% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 1 | 0.08% |
| $1.00M to $10.00M | 0 | <0.01% |
| $10.00M to $100.00M | 8 | 0.65% |
| $100.00M to $1.00B | 1 | 0.08% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Tunisia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Tunisia online retailers by Number of Employee. Most Tunisia stores' Number of Employee are Less than 10, there are 588 stores, which is 82.01% of total. In second place, 35 stores' Number of Employee are 20 to 50, which is 4.88% of total. Meanwhile, 23 stores' Number of Employee are 10 to 20, which is 3.21% of total. This breakdown reveals insights into Tunisia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 588 | 82.01% |
| 10 to 20 | 23 | 3.21% |
| 20 to 50 | 35 | 4.88% |
| 50 to 100 | 13 | 1.81% |
| 100 to 200 | 14 | 1.95% |
| 200 to 500 | 15 | 2.09% |
| 500 to 1K | 7 | 0.98% |
| 1K to 5K | 13 | 1.81% |
| 5K to 10K | 5 | 0.70% |
| More than 10K | 4 | 0.56% |
Tunisia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Tunisia online retailers by Monthly Visitors. Most Tunisia stores' Monthly Visitors are Less than 100, there are 1.26K stores, which is 65.49% of total. In second place, 420 stores' Monthly Visitors are 100 to 1K, which is 21.83% of total. Meanwhile, 182 stores' Monthly Visitors are 1K to 10K, which is 9.46% of total. This breakdown reveals insights into Tunisia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.26K | 65.49% |
| 100 to 1K | 420 | 21.83% |
| 1K to 10K | 182 | 9.46% |
| 10K to 100K | 53 | 2.75% |
| 100K to 1M | 9 | 0.47% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Tunisia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Tunisia online retailers by Monthly Views. Most Tunisia stores' Monthly Views are Less than 100, there are 988 stores, which is 51.35% of total. In second place, 506 stores' Monthly Views are 100 to 1K, which is 26.30% of total. Meanwhile, 299 stores' Monthly Views are 1K to 10K, which is 15.54% of total. This breakdown reveals insights into Tunisia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 988 | 51.35% |
| 100 to 1K | 506 | 26.30% |
| 1K to 10K | 299 | 15.54% |
| 10K to 100K | 102 | 5.30% |
| 100K to 1M | 27 | 1.40% |
| 1M to 10M | 2 | 0.10% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Tunisia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Tunisia online retailers by Monthly Product Sold. Most Tunisia stores' Monthly Product Sold are Less than 100, there are 1.93K stores, which is 72.90% of total. In second place, 544 stores' Monthly Product Sold are 100 to 1K, which is 20.54% of total. Meanwhile, 122 stores' Monthly Product Sold are 1K to 10K, which is 4.61% of total. This breakdown reveals insights into Tunisia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.93K | 72.90% |
| 100 to 1K | 544 | 20.54% |
| 1K to 10K | 122 | 4.61% |
| 10K to 100K | 46 | 1.74% |
| 100K to 1M | 5 | 0.19% |
| 1M to 10M | 1 | 0.04% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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