eCommerce Statistics in Turkey 2026
Discover the latest eCommerce statistics in Turkey for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Turkey, uncovering the distribution of stores across categories and platforms.
Turkey Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Turkey. Leading the way is Home & Garden, with 5.58K stores, which is 19.28% of the total stores in the region. Next is Apparel, contributing 5.08K stores, or 17.54% of the region's total. Business & Industrial also has a notable presence, with 2.53K stores, making up 8.73% of the store count in Turkey. This breakdown provides a clear picture of the diverse retail landscape in Turkey, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 5.58K | 19.28% |
| Apparel | 5.08K | 17.54% |
| Business & Industrial | 2.53K | 8.73% |
| Food & Drink | 2.49K | 8.59% |
| Beauty & Fitness | 1.62K | 5.61% |
| Computers | 1.24K | 4.30% |
| Health | 1.08K | 3.72% |
| people-society | 1.02K | 3.52% |
| Autos & Vehicles | 963 | 3.33% |
| Jobs & Education | 796 | 2.75% |
| Others | 6.55K | 22.63% |
Turkey Total Online Stores by Platform
In Turkey, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 36.17K stores, accounting for 36.65% of the total store count in the region. This is closely followed by Custom Cart, which supports 12.42K stores, representing 12.58% of the region's total. Shopify makes a significant contribution with 11.37K stores, or 11.52% of the total. The chart underscores the diversity and preferences of store owners in Turkey regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 36.17K | 36.65% |
| Custom Cart | 12.42K | 12.58% |
| Shopify | 11.37K | 11.52% |
| Wix | 10.1K | 10.23% |
| Ticimax | 8.89K | 9.00% |
| OpenCart | 7.49K | 7.59% |
| IdeaSoft | 5.16K | 5.23% |
| ikas | 3.69K | 3.73% |
| Ecwid | 1.24K | 1.25% |
| PrestaShop | 1.16K | 1.18% |
| Others | 1.02K | 1.04% |
Turkey Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Turkey. Custom Cart shows a significant lead, with total sales amounting to $125.34B, which constitutes 96.27% of the region's total sales on platforms. WooCommerce reports sales of $1.21B, accounting for 0.93% of the total platform sales in Turkey. Magento also holds a notable share, with its sales reaching $1.12B, representing 0.86% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Turkey, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $125.34B | 96.27% |
| WooCommerce | $1.21B | 0.93% |
| Magento | $1.12B | 0.86% |
| Ticimax | $870.12M | 0.67% |
| IdeaSoft | $684.51M | 0.53% |
| SAP Commerce Cloud | $305.50M | 0.23% |
| OpenCart | $280.24M | 0.22% |
| ikas | $177.07M | 0.14% |
| nopCommerce | $108.94M | 0.08% |
| Shopify | $55.48M | 0.04% |
Turkey Online Stores Monthly Sales by Industry
In Turkey, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $114.13B, which is 87.66% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $3.86B in sales and comprising 2.96% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $629.69M, accounting for 0.48% of the total sales in Turkey. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $114.13B | 87.66% |
| Home & Garden | $3.86B | 2.96% |
| Beauty & Fitness | $629.69M | 0.48% |
| Food & Drink | $574.06M | 0.44% |
| Pets & Animals | $416.64M | 0.32% |
| Business & Industrial | $340.13M | 0.26% |
| Health | $324.90M | 0.25% |
| Sports | $283.62M | 0.22% |
| Books & Literature | $282.75M | 0.22% |
| Autos & Vehicles | $265.16M | 0.20% |
Turkey Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Turkey, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $719.38K units representing 12.88% of the overall spending. Following closely behind is Home & Garden with a spend of $305.79K units, comprising 5.47% of the total. Beauty & Fitness also contributes significantly with a spend of $225.66K units, accounting for 4.04% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $719.38K | 12.88% |
| Home & Garden | $305.79K | 5.47% |
| Beauty & Fitness | $225.66K | 4.04% |
| Food & Drink | $135.10K | 2.42% |
| Health | $84.06K | 1.51% |
| people-society | $52.45K | 0.94% |
| Pets & Animals | $47.56K | 0.85% |
| Toys & Hobbies | $46.53K | 0.83% |
| Computers | $39.59K | 0.71% |
| Consumer Electronics | $34.37K | 0.62% |
Turkey Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Turkey online retailers by Monthly Sales. Most Turkey stores' Monthly Sales are Less than $100.00, there are 35.22K stores, which is 98.71% of total. In second place, 285 stores' Monthly Sales are $10.00M to $100.00M, which is 0.80% of total. Meanwhile, 72 stores' Monthly Sales are $1.00M to $10.00M, which is 0.20% of total. This breakdown reveals insights into Turkey stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 35.22K | 98.71% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 1 | <0.01% |
| $100.00K to $1.00M | 69 | 0.19% |
| $1.00M to $10.00M | 72 | 0.20% |
| $10.00M to $100.00M | 285 | 0.80% |
| $100.00M to $1.00B | 28 | 0.08% |
| $1.00B to $10.00B | 2 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Turkey Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Turkey online retailers by Number of Employee. Most Turkey stores' Number of Employee are Less than 10, there are 14.79K stores, which is 91.99% of total. In second place, 313 stores' Number of Employee are 20 to 50, which is 1.95% of total. Meanwhile, 296 stores' Number of Employee are 10 to 20, which is 1.84% of total. This breakdown reveals insights into Turkey stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 14.79K | 91.99% |
| 10 to 20 | 296 | 1.84% |
| 20 to 50 | 313 | 1.95% |
| 50 to 100 | 173 | 1.08% |
| 100 to 200 | 166 | 1.03% |
| 200 to 500 | 139 | 0.86% |
| 500 to 1K | 67 | 0.42% |
| 1K to 5K | 87 | 0.54% |
| 5K to 10K | 24 | 0.15% |
| More than 10K | 22 | 0.14% |
Turkey Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Turkey online retailers by Monthly Visitors. Most Turkey stores' Monthly Visitors are Less than 100, there are 38.34K stores, which is 61.82% of total. In second place, 15.1K stores' Monthly Visitors are 100 to 1K, which is 24.35% of total. Meanwhile, 6.61K stores' Monthly Visitors are 1K to 10K, which is 10.66% of total. This breakdown reveals insights into Turkey stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 38.34K | 61.82% |
| 100 to 1K | 15.1K | 24.35% |
| 1K to 10K | 6.61K | 10.66% |
| 10K to 100K | 1.62K | 2.62% |
| 100K to 1M | 291 | 0.47% |
| 1M to 10M | 46 | 0.07% |
| 10M to 100M | 4 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Turkey Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Turkey online retailers by Monthly Views. Most Turkey stores' Monthly Views are Less than 100, there are 27.26K stores, which is 43.96% of total. In second place, 19.45K stores' Monthly Views are 100 to 1K, which is 31.36% of total. Meanwhile, 11.02K stores' Monthly Views are 1K to 10K, which is 17.78% of total. This breakdown reveals insights into Turkey stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 27.26K | 43.96% |
| 100 to 1K | 19.45K | 31.36% |
| 1K to 10K | 11.02K | 17.78% |
| 10K to 100K | 3.49K | 5.63% |
| 100K to 1M | 654 | 1.05% |
| 1M to 10M | 115 | 0.19% |
| 10M to 100M | 16 | 0.03% |
| 100M to 1B | 3 | <0.01% |
| More than 1B | 0 | <0.01% |
Turkey Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Turkey online retailers by Monthly Product Sold. Most Turkey stores' Monthly Product Sold are Less than 100, there are 55.15K stores, which is 74.85% of total. In second place, 14.49K stores' Monthly Product Sold are 100 to 1K, which is 19.67% of total. Meanwhile, 3.02K stores' Monthly Product Sold are 1K to 10K, which is 4.10% of total. This breakdown reveals insights into Turkey stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 55.15K | 74.85% |
| 100 to 1K | 14.49K | 19.67% |
| 1K to 10K | 3.02K | 4.10% |
| 10K to 100K | 867 | 1.18% |
| 100K to 1M | 138 | 0.19% |
| 1M to 10M | 8 | 0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.