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eCommerce Statistics in United States 2026

Discover the latest eCommerce statistics in United States for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United States, uncovering the distribution of stores across categories and platforms.

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United States Total Online Stores by Industry

This chart offers an insightful look at the store count by category in United States. Leading the way is Apparel, with 531.91K stores, which is 21.01% of the total stores in the region. Next is Home & Garden, contributing 286.12K stores, or 11.30% of the region's total. Beauty & Fitness also has a notable presence, with 238.29K stores, making up 9.41% of the store count in United States. This breakdown provides a clear picture of the diverse retail landscape in United States, showcasing the variety and scale of stores across different categories.

CategoriesStoresPercentage
Apparel531.91K21.01%
Home & Garden286.12K11.30%
Beauty & Fitness238.29K9.41%
Food & Drink210.36K8.31%
Arts & Entertainment170.35K6.73%
people-society165.44K6.54%
Sports108.48K4.29%
Health104.98K4.15%
Business & Industrial95.38K3.77%
Autos & Vehicles68.96K2.72%
Others551.25K21.78%

United States Total Online Stores by Platform

In United States, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 1.32M stores, accounting for 41.66% of the total store count in the region. This is closely followed by WooCommerce, which supports 455.45K stores, representing 14.43% of the region's total. Wix makes a significant contribution with 317.06K stores, or 10.04% of the total. The chart underscores the diversity and preferences of store owners in United States regarding their choice of platform.

PlatformsStoresPercentage
Shopify1.32M41.66%
WooCommerce455.45K14.43%
Wix317.06K10.04%
Custom Cart292.86K9.28%
Squarespace223.37K7.08%
Square Online136.51K4.32%
Bandcamp70.65K2.24%
GoDaddy Online Store69.36K2.20%
Ecwid54.36K1.72%
BigCommerce30.93K0.98%
Others191.13K6.05%

United States Online Stores Monthly Sales by Platform

This chart illustrates the estimated sales amounts generated by stores on various platforms within United States. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $809.60B, which constitutes 28.18% of the region's total sales on platforms. Shopify reports sales of $711.58B, accounting for 24.77% of the total platform sales in United States. Custom Cart also holds a notable share, with its sales reaching $686.49B, representing 23.89% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United States, highlighting which platforms are driving the most sales.

PlatformsEstimated SalesPercentage
Salesforce Commerce Cloud$809.60B28.18%
Shopify$711.58B24.77%
Custom Cart$686.49B23.89%
WooCommerce$350.30B12.19%
Magento$87.14B3.03%
BigCommerce$77.93B2.71%
Squarespace$45.87B1.60%
Ecwid$12.55B0.44%
Wix$9.95B0.35%
Drupal Commerce$6.42B0.22%

United States Online Stores Monthly Sales by Industry

In United States, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $774.81B, which is 26.97% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $291.74B in sales and comprising 10.15% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $288.22B, accounting for 10.03% of the total sales in United States. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

CategoriesEstimated SalesPercentage
Arts & Entertainment$774.81B26.97%
Apparel$291.74B10.15%
Home & Garden$288.22B10.03%
Food & Drink$273.15B9.51%
Sports$147.57B5.14%
Autos & Vehicles$140.44B4.89%
Health$116.22B4.05%
Beauty & Fitness$102.32B3.56%
Business & Industrial$72.50B2.52%
Consumer Electronics$72.48B2.52%

United States Online Stores App Spend by Industry

The pie chart showcases the distribution of app/software spending by store category in United States, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $431.80M units representing 27.37% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $220.29M units, comprising 13.96% of the total. Home & Garden also contributes significantly with a spend of $172.11M units, accounting for 10.91% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

CategoriesApp SpendPercentage
Apparel$431.80M27.37%
Beauty & Fitness$220.29M13.96%
Home & Garden$172.11M10.91%
Food & Drink$161.09M10.21%
Health$132.52M8.40%
Sports$68.98M4.37%
people-society$50.71M3.21%
Arts & Entertainment$40.02M2.54%
Autos & Vehicles$39.60M2.51%
Pets & Animals$37.98M2.41%

United States Stores Distributed by Monthly Sales

This chart provides a detailed overview of the number of United States online retailers by Monthly Sales. Most United States stores' Monthly Sales are Less than $100.00, there are 1.18M stores, which is 95.03% of total. In second place, 43.19K stores' Monthly Sales are $10.00M to $100.00M, which is 3.48% of total. Meanwhile, 9.85K stores' Monthly Sales are $1.00M to $10.00M, which is 0.79% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly SalesStoresPercentage
Less than $100.001.18M95.03%
$100.00 to $1.00K124<0.01%
$1.00K to $10.00K4410.04%
$10.00K to $100.00K34<0.01%
$100.00K to $1.00M6.48K0.52%
$1.00M to $10.00M9.85K0.79%
$10.00M to $100.00M43.19K3.48%
$100.00M to $1.00B1.48K0.12%
$1.00B to $10.00B67<0.01%
More than $10.00B15<0.01%

United States Stores Distributed by Number of Employee

This chart provides a detailed overview of the number of United States online retailers by Number of Employee. Most United States stores' Number of Employee are Less than 10, there are 376K stores, which is 87.67% of total. In second place, 12.58K stores' Number of Employee are 10 to 20, which is 2.93% of total. Meanwhile, 12.07K stores' Number of Employee are 20 to 50, which is 2.81% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Number of EmployeeStoresPercentage
Less than 10376K87.67%
10 to 2012.58K2.93%
20 to 5012.07K2.81%
50 to 1007.2K1.68%
100 to 2009.63K2.25%
200 to 5004.98K1.16%
500 to 1K1.91K0.45%
1K to 5K3.34K0.78%
5K to 10K4690.11%
More than 10K6780.16%

United States Stores Distributed by Monthly Visitors

This chart provides a detailed overview of the number of United States online retailers by Monthly Visitors. Most United States stores' Monthly Visitors are Less than 100, there are 697.26K stores, which is 46.40% of total. In second place, 381.08K stores' Monthly Visitors are 100 to 1K, which is 25.36% of total. Meanwhile, 280.75K stores' Monthly Visitors are 1K to 10K, which is 18.68% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly VisitorsStoresPercentage
Less than 100697.26K46.40%
100 to 1K381.08K25.36%
1K to 10K280.75K18.68%
10K to 100K115.29K7.67%
100K to 1M24.25K1.61%
1M to 10M3.54K0.24%
10M to 100M4210.03%
100M to 1B48<0.01%
1B to 10B4<0.01%
More than 10B0<0.01%

United States Stores Distributed by Monthly Views

This chart provides a detailed overview of the number of United States online retailers by Monthly Views. Most United States stores' Monthly Views are Less than 100, there are 511.8K stores, which is 34.06% of total. In second place, 395.41K stores' Monthly Views are 100 to 1K, which is 26.31% of total. Meanwhile, 331.54K stores' Monthly Views are 1K to 10K, which is 22.06% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly ViewsStoresPercentage
Less than 100511.8K34.06%
100 to 1K395.41K26.31%
1K to 10K331.54K22.06%
10K to 100K190.64K12.69%
100K to 1M62.06K4.13%
1M to 10M9.76K0.65%
10M to 100M1.26K0.08%
100M to 1B1810.01%
More than 1B11<0.01%

United States Stores Distributed by Monthly Product Sold

This chart provides a detailed overview of the number of United States online retailers by Monthly Product Sold. Most United States stores' Monthly Product Sold are Less than 100, there are 2.1M stores, which is 82.18% of total. In second place, 360.89K stores' Monthly Product Sold are 100 to 1K, which is 14.14% of total. Meanwhile, 67.96K stores' Monthly Product Sold are 1K to 10K, which is 2.66% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly Product SoldStoresPercentage
Less than 1002.1M82.18%
100 to 1K360.89K14.14%
1K to 10K67.96K2.66%
10K to 100K16.23K0.64%
100K to 1M8.35K0.33%
1M to 10M1.07K0.04%
10M to 100M2740.01%
100M to 1B38<0.01%
1B to 10B1<0.01%
More than 10B0<0.01%

We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.

eCommerce Statistics in United States