eCommerce Statistics in United States 2026
Discover the latest eCommerce statistics in United States for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United States, uncovering the distribution of stores across categories and platforms.
United States Total Online Stores by Industry
This chart offers an insightful look at the store count by category in United States. Leading the way is Apparel, with 531.92K stores, which is 21.01% of the total stores in the region. Next is Home & Garden, contributing 286.12K stores, or 11.30% of the region's total. Beauty & Fitness also has a notable presence, with 238.29K stores, making up 9.41% of the store count in United States. This breakdown provides a clear picture of the diverse retail landscape in United States, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 531.92K | 21.01% |
| Home & Garden | 286.12K | 11.30% |
| Beauty & Fitness | 238.29K | 9.41% |
| Food & Drink | 210.36K | 8.31% |
| Arts & Entertainment | 170.35K | 6.73% |
| people-society | 165.44K | 6.54% |
| Sports | 108.47K | 4.28% |
| Health | 104.99K | 4.15% |
| Business & Industrial | 95.39K | 3.77% |
| Autos & Vehicles | 68.96K | 2.72% |
| Others | 551.27K | 21.78% |
United States Total Online Stores by Platform
In United States, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 1.32M stores, accounting for 41.67% of the total store count in the region. This is closely followed by WooCommerce, which supports 455.42K stores, representing 14.43% of the region's total. Wix makes a significant contribution with 317.06K stores, or 10.04% of the total. The chart underscores the diversity and preferences of store owners in United States regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 1.32M | 41.67% |
| WooCommerce | 455.42K | 14.43% |
| Wix | 317.06K | 10.04% |
| Custom Cart | 292.86K | 9.28% |
| Squarespace | 223.37K | 7.08% |
| Square Online | 136.51K | 4.32% |
| Bandcamp | 70.65K | 2.24% |
| GoDaddy Online Store | 69.36K | 2.20% |
| Ecwid | 54.36K | 1.72% |
| BigCommerce | 30.89K | 0.98% |
| Others | 191.05K | 6.05% |
United States Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within United States. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $809.46B, which constitutes 28.32% of the region's total sales on platforms. Shopify reports sales of $700.77B, accounting for 24.52% of the total platform sales in United States. Custom Cart also holds a notable share, with its sales reaching $688.17B, representing 24.08% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United States, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Salesforce Commerce Cloud | $809.46B | 28.32% |
| Shopify | $700.77B | 24.52% |
| Custom Cart | $688.17B | 24.08% |
| WooCommerce | $347.14B | 12.15% |
| Magento | $86.22B | 3.02% |
| BigCommerce | $77.22B | 2.70% |
| Squarespace | $45.87B | 1.60% |
| Ecwid | $12.55B | 0.44% |
| Wix | $9.96B | 0.35% |
| Drupal Commerce | $6.32B | 0.22% |
United States Online Stores Monthly Sales by Industry
In United States, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $774.55B, which is 27.10% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $291.15B in sales and comprising 10.19% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $280.96B, accounting for 9.83% of the total sales in United States. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Arts & Entertainment | $774.55B | 27.10% |
| Apparel | $291.15B | 10.19% |
| Home & Garden | $280.96B | 9.83% |
| Food & Drink | $272.32B | 9.53% |
| Sports | $145.04B | 5.07% |
| Autos & Vehicles | $138.13B | 4.83% |
| Health | $115.57B | 4.04% |
| Beauty & Fitness | $101.86B | 3.56% |
| Business & Industrial | $74.77B | 2.62% |
| Consumer Electronics | $73.94B | 2.59% |
United States Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in United States, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $431.91M units representing 27.38% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $220.29M units, comprising 13.97% of the total. Home & Garden also contributes significantly with a spend of $172.00M units, accounting for 10.90% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $431.91M | 27.38% |
| Beauty & Fitness | $220.29M | 13.97% |
| Home & Garden | $172.00M | 10.90% |
| Food & Drink | $161.10M | 10.21% |
| Health | $132.70M | 8.41% |
| Sports | $68.96M | 4.37% |
| people-society | $50.71M | 3.21% |
| Arts & Entertainment | $40.02M | 2.54% |
| Autos & Vehicles | $39.61M | 2.51% |
| Pets & Animals | $37.98M | 2.41% |
United States Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of United States online retailers by Monthly Sales. Most United States stores' Monthly Sales are Less than $100.00, there are 1.18M stores, which is 95.02% of total. In second place, 43.06K stores' Monthly Sales are $10.00M to $100.00M, which is 3.47% of total. Meanwhile, 10.38K stores' Monthly Sales are $1.00M to $10.00M, which is 0.84% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 1.18M | 95.02% |
| $100.00 to $1.00K | 114 | <0.01% |
| $1.00K to $10.00K | 331 | 0.03% |
| $10.00K to $100.00K | 34 | <0.01% |
| $100.00K to $1.00M | 6.41K | 0.52% |
| $1.00M to $10.00M | 10.38K | 0.84% |
| $10.00M to $100.00M | 43.06K | 3.47% |
| $100.00M to $1.00B | 1.45K | 0.12% |
| $1.00B to $10.00B | 68 | <0.01% |
| More than $10.00B | 15 | <0.01% |
United States Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of United States online retailers by Number of Employee. Most United States stores' Number of Employee are Less than 10, there are 376.11K stores, which is 87.67% of total. In second place, 12.59K stores' Number of Employee are 10 to 20, which is 2.94% of total. Meanwhile, 12.1K stores' Number of Employee are 20 to 50, which is 2.82% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 376.11K | 87.67% |
| 10 to 20 | 12.59K | 2.94% |
| 20 to 50 | 12.1K | 2.82% |
| 50 to 100 | 7.17K | 1.67% |
| 100 to 200 | 9.65K | 2.25% |
| 200 to 500 | 5K | 1.16% |
| 500 to 1K | 1.91K | 0.45% |
| 1K to 5K | 3.34K | 0.78% |
| 5K to 10K | 471 | 0.11% |
| More than 10K | 681 | 0.16% |
United States Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of United States online retailers by Monthly Visitors. Most United States stores' Monthly Visitors are Less than 100, there are 697.18K stores, which is 46.40% of total. In second place, 381.08K stores' Monthly Visitors are 100 to 1K, which is 25.36% of total. Meanwhile, 280.72K stores' Monthly Visitors are 1K to 10K, which is 18.68% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 697.18K | 46.40% |
| 100 to 1K | 381.08K | 25.36% |
| 1K to 10K | 280.72K | 18.68% |
| 10K to 100K | 115.11K | 7.66% |
| 100K to 1M | 24.48K | 1.63% |
| 1M to 10M | 3.64K | 0.24% |
| 10M to 100M | 417 | 0.03% |
| 100M to 1B | 50 | <0.01% |
| 1B to 10B | 4 | <0.01% |
| More than 10B | 0 | <0.01% |
United States Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of United States online retailers by Monthly Views. Most United States stores' Monthly Views are Less than 100, there are 511.73K stores, which is 34.05% of total. In second place, 395.4K stores' Monthly Views are 100 to 1K, which is 26.31% of total. Meanwhile, 331.53K stores' Monthly Views are 1K to 10K, which is 22.06% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 511.73K | 34.05% |
| 100 to 1K | 395.4K | 26.31% |
| 1K to 10K | 331.53K | 22.06% |
| 10K to 100K | 190.56K | 12.68% |
| 100K to 1M | 61.78K | 4.11% |
| 1M to 10M | 10.22K | 0.68% |
| 10M to 100M | 1.27K | 0.08% |
| 100M to 1B | 178 | 0.01% |
| More than 1B | 11 | <0.01% |
United States Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of United States online retailers by Monthly Product Sold. Most United States stores' Monthly Product Sold are Less than 100, there are 2.1M stores, which is 82.18% of total. In second place, 360.99K stores' Monthly Product Sold are 100 to 1K, which is 14.14% of total. Meanwhile, 67.98K stores' Monthly Product Sold are 1K to 10K, which is 2.66% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 2.1M | 82.18% |
| 100 to 1K | 360.99K | 14.14% |
| 1K to 10K | 67.98K | 2.66% |
| 10K to 100K | 16.23K | 0.64% |
| 100K to 1M | 8.31K | 0.33% |
| 1M to 10M | 1.06K | 0.04% |
| 10M to 100M | 274 | 0.01% |
| 100M to 1B | 38 | <0.01% |
| 1B to 10B | 1 | <0.01% |
| More than 10B | 0 | <0.01% |
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