eCommerce Statistics in Vietnam 2026
Discover the latest eCommerce statistics in Vietnam for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Vietnam, uncovering the distribution of stores across categories and platforms.
Vietnam Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Vietnam. Leading the way is Home & Garden, with 2.82K stores, which is 17.96% of the total stores in the region. Next is Apparel, contributing 2.77K stores, or 17.60% of the region's total. Beauty & Fitness also has a notable presence, with 1.39K stores, making up 8.85% of the store count in Vietnam. This breakdown provides a clear picture of the diverse retail landscape in Vietnam, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 2.82K | 17.96% |
| Apparel | 2.77K | 17.60% |
| Beauty & Fitness | 1.39K | 8.85% |
| Food & Drink | 1.34K | 8.52% |
| Business & Industrial | 1.16K | 7.37% |
| Computers | 930 | 5.92% |
| Consumer Electronics | 588 | 3.74% |
| Health | 545 | 3.47% |
| Sports | 534 | 3.40% |
| Travel | 444 | 2.82% |
| Others | 3.2K | 20.37% |
Vietnam Total Online Stores by Platform
In Vietnam, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 61.2K stores, accounting for 58.90% of the total store count in the region. This is closely followed by Sapo, which supports 12.33K stores, representing 11.86% of the region's total. Custom Cart makes a significant contribution with 11.22K stores, or 10.80% of the total. The chart underscores the diversity and preferences of store owners in Vietnam regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 61.2K | 58.90% |
| Sapo | 12.33K | 11.86% |
| Custom Cart | 11.22K | 10.80% |
| Haravan | 11.04K | 10.62% |
| Shopify | 3.84K | 3.70% |
| OpenCart | 1.51K | 1.46% |
| Magento | 582 | 0.56% |
| Wix | 544 | 0.52% |
| Odoo | 476 | 0.46% |
| Ecwid | 172 | 0.17% |
| Others | 998 | 0.96% |
Vietnam Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Vietnam. WooCommerce shows a significant lead, with total sales amounting to $6.39B, which constitutes 46.89% of the region's total sales on platforms. Custom Cart reports sales of $4.62B, accounting for 33.91% of the total platform sales in Vietnam. Haravan also holds a notable share, with its sales reaching $1.07B, representing 7.87% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Vietnam, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| WooCommerce | $6.39B | 46.89% |
| Custom Cart | $4.62B | 33.91% |
| Haravan | $1.07B | 7.87% |
| Magento | $578.42M | 4.25% |
| OpenCart | $241.15M | 1.77% |
| Sapo | $172.33M | 1.26% |
| nopCommerce | $129.47M | 0.95% |
| SAP Commerce Cloud | $106.12M | 0.78% |
| Salesforce Commerce Cloud | $104.31M | 0.77% |
| Shopify | $91.18M | 0.67% |
Vietnam Online Stores Monthly Sales by Industry
In Vietnam, the estimated sales amount across various store categories provides key insights into the market's dynamics. Beauty & Fitness, as a prominent category, generates significant sales, totaling $1.00B, which is 7.34% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $866.32M in sales and comprising 6.36% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $841.29M, accounting for 6.17% of the total sales in Vietnam. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Beauty & Fitness | $1.00B | 7.34% |
| Apparel | $866.32M | 6.36% |
| Home & Garden | $841.29M | 6.17% |
| Travel | $655.95M | 4.81% |
| Computers | $585.48M | 4.30% |
| Food & Drink | $564.18M | 4.14% |
| Consumer Electronics | $514.73M | 3.78% |
| Jobs & Education | $446.14M | 3.27% |
| Health | $431.56M | 3.17% |
| Business & Industrial | $294.95M | 2.16% |
Vietnam Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Vietnam, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $894.00K units representing 21.71% of the overall spending. Following closely behind is Home & Garden with a spend of $372.04K units, comprising 9.03% of the total. Arts & Entertainment also contributes significantly with a spend of $204.87K units, accounting for 4.97% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $894.00K | 21.71% |
| Home & Garden | $372.04K | 9.03% |
| Arts & Entertainment | $204.87K | 4.97% |
| Beauty & Fitness | $151.34K | 3.67% |
| Gifts & Special Events | $151.12K | 3.67% |
| people-society | $111.16K | 2.70% |
| Food & Drink | $94.42K | 2.29% |
| Pets & Animals | $79.18K | 1.92% |
| Toys & Hobbies | $68.96K | 1.67% |
| Consumer Electronics | $62.15K | 1.51% |
Vietnam Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Vietnam online retailers by Monthly Sales. Most Vietnam stores' Monthly Sales are Less than $100.00, there are 48.93K stores, which is 99.04% of total. In second place, 308 stores' Monthly Sales are $10.00M to $100.00M, which is 0.62% of total. Meanwhile, 112 stores' Monthly Sales are $100.00K to $1.00M, which is 0.23% of total. This breakdown reveals insights into Vietnam stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 48.93K | 99.04% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 112 | 0.23% |
| $1.00M to $10.00M | 40 | 0.08% |
| $10.00M to $100.00M | 308 | 0.62% |
| $100.00M to $1.00B | 14 | 0.03% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Vietnam Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Vietnam online retailers by Number of Employee. Most Vietnam stores' Number of Employee are Less than 10, there are 9.95K stores, which is 85.83% of total. In second place, 383 stores' Number of Employee are 20 to 50, which is 3.30% of total. Meanwhile, 336 stores' Number of Employee are 10 to 20, which is 2.90% of total. This breakdown reveals insights into Vietnam stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 9.95K | 85.83% |
| 10 to 20 | 336 | 2.90% |
| 20 to 50 | 383 | 3.30% |
| 50 to 100 | 196 | 1.69% |
| 100 to 200 | 219 | 1.89% |
| 200 to 500 | 232 | 2.00% |
| 500 to 1K | 109 | 0.94% |
| 1K to 5K | 117 | 1.01% |
| 5K to 10K | 17 | 0.15% |
| More than 10K | 34 | 0.29% |
Vietnam Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Vietnam online retailers by Monthly Visitors. Most Vietnam stores' Monthly Visitors are Less than 100, there are 38.84K stores, which is 58.47% of total. In second place, 16.97K stores' Monthly Visitors are 100 to 1K, which is 25.54% of total. Meanwhile, 8.7K stores' Monthly Visitors are 1K to 10K, which is 13.10% of total. This breakdown reveals insights into Vietnam stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 38.84K | 58.47% |
| 100 to 1K | 16.97K | 25.54% |
| 1K to 10K | 8.7K | 13.10% |
| 10K to 100K | 1.71K | 2.57% |
| 100K to 1M | 189 | 0.28% |
| 1M to 10M | 21 | 0.03% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Vietnam Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Vietnam online retailers by Monthly Views. Most Vietnam stores' Monthly Views are Less than 100, there are 25.38K stores, which is 38.20% of total. In second place, 22.71K stores' Monthly Views are 100 to 1K, which is 34.19% of total. Meanwhile, 13.27K stores' Monthly Views are 1K to 10K, which is 19.97% of total. This breakdown reveals insights into Vietnam stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 25.38K | 38.20% |
| 100 to 1K | 22.71K | 34.19% |
| 1K to 10K | 13.27K | 19.97% |
| 10K to 100K | 4.4K | 6.62% |
| 100K to 1M | 597 | 0.90% |
| 1M to 10M | 70 | 0.11% |
| 10M to 100M | 4 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Vietnam Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Vietnam online retailers by Monthly Product Sold. Most Vietnam stores' Monthly Product Sold are Less than 100, there are 55.84K stores, which is 68.69% of total. In second place, 21.52K stores' Monthly Product Sold are 100 to 1K, which is 26.47% of total. Meanwhile, 3.15K stores' Monthly Product Sold are 1K to 10K, which is 3.87% of total. This breakdown reveals insights into Vietnam stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 55.84K | 68.69% |
| 100 to 1K | 21.52K | 26.47% |
| 1K to 10K | 3.15K | 3.87% |
| 10K to 100K | 664 | 0.82% |
| 100K to 1M | 114 | 0.14% |
| 1M to 10M | 7 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.