eCommerce Statistics in South Africa 2026
Discover the latest eCommerce statistics in South Africa for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in South Africa, uncovering the distribution of stores across categories and platforms.
South Africa Total Online Stores by Industry
This chart offers an insightful look at the store count by category in South Africa. Leading the way is Home & Garden, with 11.16K stores, which is 13.79% of the total stores in the region. Next is Apparel, contributing 10.28K stores, or 12.69% of the region's total. Business & Industrial also has a notable presence, with 7.17K stores, making up 8.86% of the store count in South Africa. This breakdown provides a clear picture of the diverse retail landscape in South Africa, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 11.16K | 13.79% |
| Apparel | 10.28K | 12.69% |
| Business & Industrial | 7.17K | 8.86% |
| Beauty & Fitness | 6.77K | 8.37% |
| Food & Drink | 6.2K | 7.66% |
| people-society | 4.75K | 5.87% |
| Health | 4.05K | 5.00% |
| Computers | 3.61K | 4.46% |
| Sports | 3.13K | 3.86% |
| Autos & Vehicles | 3.01K | 3.71% |
| Others | 20.81K | 25.71% |
South Africa Total Online Stores by Platform
In South Africa, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 52.66K stores, accounting for 59.62% of the total store count in the region. This is closely followed by Shopify, which supports 18.54K stores, representing 20.99% of the region's total. Custom Cart makes a significant contribution with 7.07K stores, or 8.01% of the total. The chart underscores the diversity and preferences of store owners in South Africa regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 52.66K | 59.62% |
| Shopify | 18.54K | 20.99% |
| Custom Cart | 7.07K | 8.01% |
| Wix | 3.96K | 4.48% |
| Ecwid | 2.65K | 3.00% |
| OpenCart | 1K | 1.13% |
| PrestaShop | 459 | 0.52% |
| Magento | 442 | 0.50% |
| Odoo | 334 | 0.38% |
| nopCommerce | 248 | 0.28% |
| Others | 963 | 1.09% |
South Africa Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within South Africa. Custom Cart shows a significant lead, with total sales amounting to $54.39B, which constitutes 59.81% of the region's total sales on platforms. WooCommerce reports sales of $24.71B, accounting for 27.17% of the total platform sales in South Africa. Shopify also holds a notable share, with its sales reaching $10.41B, representing 11.45% of the overall sales amount. This data provides a comprehensive view of the market dynamics in South Africa, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $54.39B | 59.81% |
| WooCommerce | $24.71B | 27.17% |
| Shopify | $10.41B | 11.45% |
| Magento | $728.73M | 0.80% |
| Oracle Commerce | $258.88M | 0.28% |
| Salesforce Commerce Cloud | $109.69M | 0.12% |
| PrestaShop | $93.91M | 0.10% |
| nopCommerce | $74.52M | 0.08% |
| SAP Commerce Cloud | $61.07M | 0.07% |
| Drupal Commerce | $39.59M | 0.04% |
South Africa Online Stores Monthly Sales by Industry
In South Africa, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $53.08B, which is 58.36% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $20.91B in sales and comprising 22.99% of the region's total. Autos & Vehicles contributes a considerable amount to the regional market, with sales of $4.79B, accounting for 5.27% of the total sales in South Africa. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Consumer Electronics | $53.08B | 58.36% |
| Apparel | $20.91B | 22.99% |
| Autos & Vehicles | $4.79B | 5.27% |
| Toys & Hobbies | $4.04B | 4.45% |
| Home & Garden | $885.69M | 0.97% |
| Food & Drink | $326.40M | 0.36% |
| Business & Industrial | $266.00M | 0.29% |
| Beauty & Fitness | $161.30M | 0.18% |
| Computers | $156.59M | 0.17% |
| Travel | $146.67M | 0.16% |
South Africa Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in South Africa, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.21M units representing 28.20% of the overall spending. Following closely behind is Home & Garden with a spend of $1.57M units, comprising 13.80% of the total. Beauty & Fitness also contributes significantly with a spend of $1.50M units, accounting for 13.15% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $3.21M | 28.20% |
| Home & Garden | $1.57M | 13.80% |
| Beauty & Fitness | $1.50M | 13.15% |
| Food & Drink | $890.71K | 7.82% |
| Sports | $709.66K | 6.23% |
| Health | $659.49K | 5.79% |
| people-society | $496.29K | 4.36% |
| Consumer Electronics | $478.51K | 4.20% |
| Business & Industrial | $335.70K | 2.95% |
| Toys & Hobbies | $319.91K | 2.81% |
South Africa Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of South Africa online retailers by Monthly Sales. Most South Africa stores' Monthly Sales are Less than $100.00, there are 29.56K stores, which is 98.78% of total. In second place, 167 stores' Monthly Sales are $10.00M to $100.00M, which is 0.56% of total. Meanwhile, 145 stores' Monthly Sales are $100.00K to $1.00M, which is 0.48% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 29.56K | 98.78% |
| $100.00 to $1.00K | 2 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 145 | 0.48% |
| $1.00M to $10.00M | 41 | 0.14% |
| $10.00M to $100.00M | 167 | 0.56% |
| $100.00M to $1.00B | 3 | 0.01% |
| $1.00B to $10.00B | 3 | 0.01% |
| More than $10.00B | 2 | <0.01% |
South Africa Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of South Africa online retailers by Number of Employee. Most South Africa stores' Number of Employee are Less than 10, there are 11.29K stores, which is 88.22% of total. In second place, 350 stores' Number of Employee are 20 to 50, which is 2.74% of total. Meanwhile, 313 stores' Number of Employee are 10 to 20, which is 2.45% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 11.29K | 88.22% |
| 10 to 20 | 313 | 2.45% |
| 20 to 50 | 350 | 2.74% |
| 50 to 100 | 229 | 1.79% |
| 100 to 200 | 182 | 1.42% |
| 200 to 500 | 203 | 1.59% |
| 500 to 1K | 77 | 0.60% |
| 1K to 5K | 99 | 0.77% |
| 5K to 10K | 21 | 0.16% |
| More than 10K | 33 | 0.26% |
South Africa Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of South Africa online retailers by Monthly Visitors. Most South Africa stores' Monthly Visitors are Less than 100, there are 29.6K stores, which is 61.87% of total. In second place, 12.1K stores' Monthly Visitors are 100 to 1K, which is 25.30% of total. Meanwhile, 5.08K stores' Monthly Visitors are 1K to 10K, which is 10.61% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 29.6K | 61.87% |
| 100 to 1K | 12.1K | 25.30% |
| 1K to 10K | 5.08K | 10.61% |
| 10K to 100K | 901 | 1.88% |
| 100K to 1M | 141 | 0.29% |
| 1M to 10M | 21 | 0.04% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
South Africa Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of South Africa online retailers by Monthly Views. Most South Africa stores' Monthly Views are Less than 100, there are 21.11K stores, which is 44.12% of total. In second place, 15.11K stores' Monthly Views are 100 to 1K, which is 31.59% of total. Meanwhile, 8.89K stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.11K | 44.12% |
| 100 to 1K | 15.11K | 31.59% |
| 1K to 10K | 8.89K | 18.59% |
| 10K to 100K | 2.31K | 4.83% |
| 100K to 1M | 364 | 0.76% |
| 1M to 10M | 55 | 0.11% |
| 10M to 100M | 2 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
South Africa Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of South Africa online retailers by Monthly Product Sold. Most South Africa stores' Monthly Product Sold are Less than 100, there are 49.28K stores, which is 77.71% of total. In second place, 11.99K stores' Monthly Product Sold are 100 to 1K, which is 18.91% of total. Meanwhile, 1.78K stores' Monthly Product Sold are 1K to 10K, which is 2.81% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 49.28K | 77.71% |
| 100 to 1K | 11.99K | 18.91% |
| 1K to 10K | 1.78K | 2.81% |
| 10K to 100K | 308 | 0.49% |
| 100K to 1M | 51 | 0.08% |
| 1M to 10M | 6 | <0.01% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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