After Peak: Sustain Momentum Post-BFCM with Automation
Must-know strategies for automating post-purchase customer experiences, inventory management and transparent communication.
Explore how automating major post-purchase bottles like returns, warranties, and reverse logistics can ease your support team’s workload and delight your customers in this session!
0:04:52 - Common post-BFCM challenges
0:17:56 - What methods can DTC merchants and brands leverage in time for BFCM?
0:29:53 - How can merchants personalize automation for a more humanistic approach?
0:44:56 - What can merchants incorporate into their BFCM strategy for easy wins?
0:52:00 - Quick BFCM wins with ShipBob
0:53:08 - BFCM recap & quick wins with AfterShip Returns
0:55:46 - AfterShip Returns x ShipBob Integration
Speakers
Ricky Au
Product Marketing Manager, AfterShip
Laura McQuinn
Account Executive, AfterShip
Francesca DeCastris
Partner Manager, ShipBob
“Having a flexible workflow system allows merchants to ‘speak’ to customers on their shopping journey and addresses their concerns without contacting support.”
Laura McQuinn
Account Executive, AfterShip
“Prepare for post-BFCM operations by implementing a clear returns strategy pre-BFCM. Communicate carrier delays and disruptions to your customers”
Francesca DeCastris
Partner Manager, ShipBob
Key Learnings
Automate the Return’s Experience
Automate your customer’s post-purchase experience via self-service workflows, auto approvals and easy label generation for expedited drop-offs.
Engage with Shoppers
Having a flexible workflow system allows merchants to ‘speak’ to customers on their shopping journey and addresses their concerns without contacting support.
Win-Win
Strategically distributing inventory reduces costs by keeping merchandise within shipping zones and improves inventory availability.
Prepare for Operations Early
Prepare for post-BFCM operations by implementing a clear returns strategy pre-BFCM. Communicate carrier delays and disruptions to your customers.
More Resources
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