Social Commerce: The Future of Online Retail

Explore the transformative impact of social commerce on online shopping and strategies to build and scale on this platform as a new revenue stream.

Join AfterShip as we chat with industry leaders from TikTok Shop, EK Creative, Gorgias and ShipBob to discuss the latest social commerce trends, and most importantly how you can scale using this platform.

0:04:49 - What is ‘social commerce’ and why are platforms like TikTok Shop so essential now?

0:13:40 - Emerging trends for DTC brands and online retailers to leverage

0:25:05 - Brands that have seen exceptional success on TikTok Shop

0:32:50 - How to scale on TikTok Shop using AfterShip Feed

0:38:10 - Deliver a seamless support experience with Gorgias

0:44:52 - Provide a hassle free fulfillment and shipping experience with ShipBob

0:49:58 - Fast track your growth with EK Creative

0:53:25 - Explore your full shopping journey all within the TikTok App

Speakers

Sarah Kang

Sr. Strategic Partnerships Manager, AfterShip

Samantha Cerda

Onboarding and Product Account Manager for Sellers, TikTok Shop

Ethan Kramer

President， EK Creative

Michael Klonoff

Tech Partner Manager, Gorgias

Manisha Taparia

Director of Platform Partnerships， ShipBob

“TikTok Shop is revolutionizing how shoppers find new products and simplifying the checkout experience on the platform with direct fulfillment and processing.”
Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
“The overall costs and demand of storefront businesses combined with the need to drive a stream of consumers has made e-commerce an increasingly obvious need.”
Samantha Cerda
Onboarding and Product Account Manager for Sellers, TikTok Shop
“Leveraging content creation, ads and live shopping for your marketing tactics increases customer engagement while adding a personal element to the brand.”
Ethan Kramer
President， EK Creative
“Integrating omni-channel support for social channels ensures a cohesive customer experience across all touchpoints, in addition to understanding user preferences.”
Michael Klonoff
Tech Partner Manager, Gorgias
“Driving a strong end-to-end brand experience is key, from content engagement down to when customers receive their final product safely and timely.”
Manisha Taparia
Director of Platform Partnerships， ShipBob

Key Learnings

Sellable Content

Consistent messaging and branding helps create a recognizable identity. Ensure each content piece leads to an action (visiting a website, making a purchase, etc).

Scale with Marketing

Work with creators with high engagement and authenticity. Combine live shopping and user-generated content as marketing tactics to grow your online presence and revenue.

Protect Revenue

Ensure real-time inventory & listing data connectivity, set minimum product thresholds and hold product fulfillment to protect against cancellations.

Seamless Shopping Experience

Provide a smooth customer experience by enabling discovery to delivery all in one platform. Provide hassle free fulfillment and shipping options to enhance retention.

More Resources

Explore the game-changing world of AI-driven personalized product recommendations, loyalty and revenues with AfterShip, Yotpo and our customer Dime Beauty!

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