Strategies for AOV Growth Through Extended Customer Experiences
In the world of eCommerce, the key to maximizing revenue lies in tailoring your strategy to meet the specific needs of your customers. Curated for Shopify brands, this webinar will explores the impact of personalized marketing to increase Average Order Value (AOV) through strategic upsell and cross-sell techniques at checkout.
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From personalized recommendations, to authentic customer reviews, and cash back rewards, discover how your Shopify brand can capitalize on revenue opportunities and strengthen customer relationships in our webinar!
0:03:00 - Speaker introductions
0:06:50 - How can brands effectively integrate personalized touch points throughout their customers’ shopping journey to increase average order value?
0:06:50 - How can brands tailor marketing strategies to target different customer segments?
0:17:58 - What challenges do brands commonly face when implementing extended CX strategies? What are the best practices to overcome them?
0:23:40 - How can brands leverage customer data and feedback to understand consumer needs?
0:35:46 - Customer success stories - brands that leveraged extended CX strategies
Speakers
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Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
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Adena Merabi
Partnerships Team Lead, Okendo
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Carina Shahin
Sr. Partner Manager, Attentive
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Jen Kalant
Senior Director, Strategic Partnerships, Searchspring
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Adam Folkman
Director of Business Development & Partnerships, Rise.ai
Subscribe to watch the video now
“Identify products that are commonly purchased together and offer cross-selling recommendations during the shopping experience to increase average order value”
Sarah Kang
Strategic Partnerships Manager, AfterShip
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Key Learnings
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Implement AI Search Algorithms
Consider customer browsing history, purchase behavior, and product preferences to deliver more tailored product results.
Maximize Messaging Performance
Deliver messages when each unique subscriber is most likely to engage. Fine tune messages with your brand’s unique tone and style.
Personalize Marketing Campaigns
Create highly personalized campaigns by gathering zero-party data and segmenting customers based on their profile.
Boost AOV Through Store Credit
Create a sense of urgency; set expiration dates for store credit cards and prompt shoppers to return and redeem store credit before expiration.
More Resources
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Connect with us and download the recording
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