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- Category templates
Initially available to Amazon retailers, category templates allow merchants to seamlessly auto-map product categories on TikTok Shop. Save time by synchronizing products between Amazon and TikTok Shop.

- UTM tracking
Add UTM parameters to URLs inserted in your SMS and email messages. Track your campaign performance based on traffic sources using third-party tools like Google Analytics.

- Clicked campaign filtering
Filter contacts and identify subscribers who have interacted with newsletters within the time frame of 2-30 days. Send targeted messages to optimize your campaign results.

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