How AfterShip helped Harry’s scale by obtaining carrier data in one centralized place

Razer-sharp tracking analytics for a smooth post-purchase experience


Harry’s prides itself on keeping its eyes and ears open to see and listen to what customers’ expectations are from them. Doing what they are doing for the customers and making their lives comfortable, Harry’s was looking to stand out in the most overlooked part of the buyer’s journey–the post-purchase experience. They want to know everything in real-time to tell their customer everything in real-time.


Turning to AfterShip to optimize their post-purchase experience helped Harry’s keep its finger on each stage of the delivery lifecycle, from cart to door. AfterShip’s automated shipment tracking, insightful analytics, and extensive courier support allowed Harry’s team to get better visibility into the last-mile delivery customer experience from a single dashboard and channel more resources towards optimizing customer relationships.

Centralized
carrier data
Data-driven
business strategy
Branded
customer experience
Background

Renowned eCommerce marketplace for quality men's grooming & shave supplies


Founded in 2013, Harry’s is a global men’s grooming brand that provides shaving equipment and body and hair care products. Harry’s leverages a vertically integrated business model to provide affordable, top-quality products to consumers. They achieve this by controlling the entire manufacturing and fulfillment process and providing exceptional customer service at every step of the buying journey.


Harry’s founders realized that most consumers found shopping for shaving supplies extremely frustrating since razors were often kept locked behind glass cabinet cases at drugstores with limited options to choose from. The products themselves were often overpriced and over-designed. The founders identified this as an opportunity to build a more relatable, thoughtful brand. Thus, Harry’s was born.

1,000,000+

1,000,000+

Monthly shipments

Europe and the United States

Europe and the United States

Headquarters

eCommerce

eCommerce

Industry and platform

The challenge: Delivering a hassle-free branded customer experience

Harry’s is a men’s grooming brand determined to differentiate itself from competitors by offering industry-leading best products and fantastic customer service. The success of their business model was predominantly focused on an enjoyable and user-friendly online purchasing experience.

To allow their customer experience to really shine, Harry’s needed to make every touchpoint a memorable one. As post-purchase is traditionally one of the most overlooked parts of the eCommerce journey, Harry’s realized that it would be the ideal place to make a difference and truly stand out. And Harry’s knew that if they wanted to take comprehensive control of post-purchase, they needed to talk to AfterShip.

AfterShip helped Harry’s improve their post-purchase communication

Harry’s selected AfterShip as its post-purchase experience platform to integrate tracking data into their after-sales communications. AfterShip’s intuitive and user-friendly platform enabled Harry’s to automate “order status” interactions.

1. All Carrier Data in One Centralized Location

  • The scalability and flexibility of AfterShip empowered Harry’s to cater to millions of customers worldwide. Thanks to AfterShip’s global list of carrier partners, Harry’s successfully implemented a single hub to track the status of all customer orders, even as they continued to grow their carrier portfolio and regional reach worldwide.

  • AfterShip helped Harry’s flourish by obtaining carrier data at one centralized location. And since AfterShip handles integration with the carrier network, Harry’s did not have to depend on internal development and technological resources, freeing them to expand and grow.

2. Better Analytics for Growth and Scalability

  • As savvy entrepreneurs, the founders of Harry’s knew the importance of internal business analytics and reports to stay on the pulse of their company’s performance and the customer’s experience. AfterShip’s analytics tool seamlessly integrated with Harry’s internal analytics to provide meaningful and relevant data, empowering Harry’s to grow and scale their operations.

  • AfterShip has been supporting Harry’s since 2014. The relationship has grown exponentially over the past five years—AfterShip now supports Flamingo, their women’s body care line, as well.

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