How AfterShip Feed helped to beautify a fulfillment mess into a glowing live shopping success

Twenties Beauty

“AfterShip Feed has been dependably powerful and tremendously helpful. By reducing the need for manual entry during omnichannel fulfillment, it saved us approximately 50% of the time spent on order fulfillment.”

Kenneth Park
CEO

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About Twenties Beauty

Twenties Beauty, a leading brand in the K-beauty category, offers a wide range of high-quality products at affordable prices. Initially supplying Asian supermarkets in the U.S., Twenties Beauty launched its eCommerce brand on Shopify and TikTok Shop in 2021.

The challenges

Twenties Beauty began its journey on Shopify but soon faced critical challenges when it expanded its TikTok Shop business.

Upon starting the TikTok Shop business, the team realized it was impractical to input product details and create listings for each item manually. Plus, to fulfill orders, it needed an alternative to its existing warehouse management system (WMS) since it did not support TikTok Shop, resulting in overselling issues.

Twenties Beauty explored live shopping on TikTok Shop to showcase their skincare products better. However, an automated solution was needed to streamline order fulfillment for sample orders received through TikTok LIVE. Without such a solution, the team had to record orders manually, print shipping labels using ShipStation, and enter shipping numbers back into TikTok Shop, making the process time-consuming.

The Result

Twenties Beauty sought a product feed app to help scale its TikTok Shop business efficiently. After researching the Shopify app store, it chose AfterShip Feed. Kenneth Park, the CEO of Twenties Beauty, recalled, "We had two options for product sync, and we ultimately went with AfterShip because the other app consistently had syncing errors and provided no support. With AfterShip, on the other hand, everything is just so smooth."

The Strategy

Automate product and inventory sync
To effectively sell and manage inventory levels across more than 10 marketplaces without the risk of overselling, Twenties Beauty relied on AfterShip Feed's automation. The solution streamlined the process, simplifying the manual hassle of product listing and ensuring seamless inventory data flow across channels. Additionally, the brand took advantage of features like inventory threshold to prevent any instances of overselling.

Fulfill TikTok Shop orders on Shopify
Twenties Beauty achieved full automation of order sync to Shopify through AfterShip Feed while also enjoying the flexibility to stick with its preferred order fulfillment platform, ShipStation. "By reducing the need for manual entry during order fulfillment with ShipStation, AfterShip Feed saved us approximately 50% of the time. It has been tremendously helpful," Park said.

Manage sample orders from LIVE
Through live streaming, Twenties Beauty devised a sales strategy offering free samples during live sessions for new product launches and boosting sales. Since samples are considered special orders with a zero amount, Twenties Beauty utilized AfterShip Feed, which seamlessly supports sample orders and free giveaway order sync, ensuring a smooth order fulfillment process.