DTCx: Deliver Seamless Post-Purchase Experiences
Featuring innovative strategies on pre and post-purchase transparency, personalized marketing, customer loyalty and much more!
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Crafting a positive customer experience is key to sustainable brand growth for any D2C business. It only takes one negative experience to either propel a customer forward or set them back in their journey. AfterShip teamed up with e-Commerce experts from Gorgias, ShipBob, Tinuiti, Justuno, Nosto, Triple Whale, Talentpop, Daasity, PostPilot, Yotpo and Ordergroove on May 8th and discussed how you can proactively shape customer journeys to address their needs. Check out our discussion here!
0:00:00 - Speaker introduction
0:00:40 - What does AfterShip do?
0:01:49 - The importance of branded tracking pages
0:04:10 - How to achieve up to 65% email open rate with shipment tracking notifications
0:05:25 - Understanding the shopper flow (estimated delivery dates, real-time tracking updates, tracking packages, personalized product offerings and more in one centralized place)
0:09:45- Key takeaways
Speakers
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Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
“Direct your customers to a customized tracking page on your own domain to upsell and cross upsell to actively engaged customers.”
Sarah Kang
Sr. Strategic Partnerships Manager AfterShip
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Key Learnings
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Re-engage With Customers
Re-engage with customers post-purchase through SMS & email notifications, branded tracking pages and product recommendations.
Consistent Experiences
Maintain consistent shopper & brand experience from pre-purchase to post-purchase.
Transparency Is Key
Increase transparency and communication on post-purchase expectations.
Resolve Conflicts Early
Proactively resolve delivery issues before customers notice.
More Resources
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Hear from Chris Lavoie, Head of Partnerships at TikTok Unpacked for step by step tips on how you can leverage automation to streamline product management between your e-Commerce store and TikTok Shop.
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From personalized recommendations, to authentic customer reviews, and cash back rewards, discover how your Shopify brand can capitalize on revenue opportunities and strengthen customer relationships!
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Crafting a positive customer experience is key to sustainable brand growth for any D2C business. AfterShip teamed up with e-Commerce experts and to discuss how you can proactively shape customer journeys to address their needs.
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