Lovisa's Secret Weapon: Using AI to Craft Hyper-Personalised CX in Fast Fashion
Hyper-personalization is reshaping the eCommerce industry. Discover how Lovisa, a leading fast-fashion jewelry brand, harnessed AfterShip’s AI technology to personalize the shopping experience and boost AOV.
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In this session, Matthew from Lovsia shared their firsthand experience of how they leveraged AI product recommendations to achieve high revenue growth, and what the new trends about the AI application for fast fashion.
0:02:55 - Why did Lovisa implement personalization strategies in the first place?
0:05:15 - How did Lovisa manage to achieve a 3% increase in revenue with personalized product recommendations?
0:10:21 - Key learnings in Lovisa’s personalization journey
00:13:43 - How does Lovisa envision AI is going to impact its business?
Speakers
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Matthew Stuckings
CRM & Data Manager, Lovisa
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Marjorie Li
Global Marketing Director, Aftership
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