Bloomreach

by AfterShip

Bloomreach is a customer engagement platform that unifies sales, transactional, customer, and product data to deliver personalized cross-channel campaigns.
Work with

Preparation: create credentials on Bloomreach

Step 1: Create a new API group for AfterShip

👉Entrance: Settings >>Project settings >> Access management>>API

Notice: The API group should be Public access

Step 2: Configure permission for the API group

  1. Customer properties: Select “set” for the New properties, and if you have email property in your account, please select “set” as well.
  2. Event: Select “set” for the New events.

Step 3: Collect the info required for AfterShip

  1. Project token: Navigate to Settings >>Project settings >> Access management>>API, you can find Project token
  2. API Base URL:Navigate to Settings >>Project settings >> Access management>>API, you can find API Base URL
  3. API token: Select the API groups you created for AfterShip, and copy the API token
  4. Hard ID: Hard ID is one of the type of customer ID on Bloomreach, it is usually named “registered” by default, but sometimes it may customize by yourself. You can navigate to Customers to check it.

Use case

  • Automated sync of shipment events

AfterShip sends nine pre-defined shipment events to Bloomreach in real time, enabling seamless data flow and engagement.

  • Trigger email campaigns based on shipment events

Brands can use AfterShip-triggered events to schedule Bloomreach campaigns that notify customers about delivery updates or exceptions.

  • Insert event properties as personalization tags

Dynamic tags populate order- and customer-specific information in your email templates, allowing for a highly personalized messaging experience.

Support

Create a world-class post-purchase experience