Getting The Most Out of DTC Channels Using Automation

As a business, you want to be selling your product or service directly to your consumers. It's a great way to get the most out of your marketing budget and avoid spending on middlemen. But what exactly is a direct-to-consumer channel?

How to deliver the best eCommerce experience in 2024

As soon as the calendar flips to January, customers start making resolutions and looking for new products to help them achieve their goals. Plus, post-holiday sales make it a prime time for shoppers to score deals on items they may have had their eye on during the holiday rush. Studies have shown that a positive online shopping experience can increase customer loyalty and repeat purchases, so it's important to focus on creating a seamless experience for your customers. And there are a few simpl

The Holiday Email Marketing Stats You Need To Know for 2022

If you’ve been researching email marketing automation tools for a while, then you know how important email marketing is as an effective tool for reaching customers and boosting sales. When it comes to holiday email marketing, the stats show that email campaigns can produce impressive returns—email ROI is an average $36 for every $1 spent. Email marketing is one of the greatest tools available to marketers, and it’s no wonder that email campaigns continue to be a popular way for businesses to eng

​​How AfterShip Personalization’s AI-Powered Checkout Upsells Could Transform Your Business

Shopify’s new checkout extension feature enables businesses to drive more conversions and increase average order value by offering AI-based product recommendations directly on the checkout page. Earlier, Shopify Plus merchants had to modify the code in order to upsell at the checkout page. With the new drag-and-drop checkout editor, you can easily set it up in minutes. We are pleased to announce that AfterShip Personalization has been selected as a Shopify checkout extension launch partner and

10 powerful eCommerce marketing automation hacks for the holiday season

The holidays are a wonderful time of year. Families gather together, friends exchange gifts, and businesses send out their holiday email campaigns. It's also a time when people are bombarded with marketing messages from every direction. It’s easy for your emails to get lost in your customers’ inbox. With so many companies vying for attention this season, it can be challenging to find ways to make your business stand out in the slurry of emails. After all, what can you say that will make your me

Tips and tricks to improve holiday conversions for eCommerce

Getting your share of the market in the holiday rush can be tough. Being seen and heard through the scramble as brands and retailers vye for the attention of holiday shoppers might feel impossible.. But fear not! We've got some tried-and-true tips to help boost your holiday conversions and make the most out of the holiday season. And this is going to be practical and actionable, not just fluff—we’ve even stuffed your stocking with ready-to-go content in some places. So grab a pen and paper, bec