As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key. Here, we’ll explore some of the highest-performing strategies proven to boost Average Order Value (AOV) and drive on-site conversions, ensuring your business thrives this holiday season. 1. Enhance Product Discovery to Increase Revenue When shoppers visit your webs
