Philip Manzano

The Safest Way to Sell Products on TikTok Shop

Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s safe to use TikTok Shop. Is It Safe to Sell Products on TikTok Shop? Yes, it is safe to sell products on TikTok Shop. However, like any online marketplace, there are guidelines and policies in place that bra

Navigating eCommerce and Post-Purchase Shipment in Latin America

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. We’ve already tackled North America, Europe, and APAC. In this blog, we’ll focus on Latin America, a region with a rapidly growing eCommerce market. In this fourth installment of our blog series on eCommerce and post-purchase shipping practices around the world, we’ll be exploring Latin America, a region with a rapidly growing eCommerce ma

How to Counter Bracketing During Black Friday and Cyber Monday in 2024

Exploring the importance of a clear return policy to counter bracketing during Black Friday and Cyber Monday.

Maximizing Post-Purchase Success: The New BFCM Battleground in 2024

For merchants, Black Friday and Cyber Monday (BFCM) have traditionally been about achieving sales milestones by offering deals and promotions that capitalize on peak shopping season. With so much at stake, it's easy to get caught up in the campaigns and neglect the most important part of the customer experience. We believe the true, lasting measure of BFCM success lies in building customer loyalty and retention, which happens after people buy from you. In other words, the secret to thriving in

Navigating eCommerce and Post-Purchase Shipment in the Asia-Pacific Region (APAC)

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. Our first two blogs covered North America and Europe. In this blog, we’ll focus on the diverse and complex Asia-Pacific region. In the third installment of our series on eCommerce and post-purchase shipment, we’ll focus on the Asia-Pacific region (APAC). APAC is a rapidly growing market for eCommerce, with China, Japan, Australia, and Sout

5 Ways Generative AI in eCommerce is Changing the Game

Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative AI enhances and revolutionizes how businesses engage with customers and streamline their processes. So, what is generative AI today? It’s advanced machine