Maximizing Post-Purchase Success: The New BFCM Battleground in 2024

For merchants, Black Friday and Cyber Monday (BFCM) have traditionally been about achieving sales milestones by offering deals and promotions that capitalize on peak shopping season. With so much at stake, it's easy to get caught up in the campaigns and neglect the most important part of the customer experience. We believe the true, lasting measure of BFCM success lies in building customer loyalty and retention, which happens after people buy from you. In other words, the secret to thriving in

Navigating eCommerce and Post-Purchase Shipment in the Asia-Pacific Region (APAC)

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. Our first two blogs covered North America and Europe. In this blog, we’ll focus on the diverse and complex Asia-Pacific region. In the third installment of our series on eCommerce and post-purchase shipment, we’ll focus on the Asia-Pacific region (APAC). APAC is a rapidly growing market for eCommerce, with China, Japan, Australia, and Sout

5 Ways Generative AI in eCommerce is Changing the Game

Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative AI enhances and revolutionizes how businesses engage with customers and streamline their processes. So, what is generative AI today? It’s advanced machine

5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM

As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key. Here, we’ll explore some of the highest-performing strategies proven to boost Average Order Value (AOV) and drive on-site conversions, ensuring your business thrives this holiday season. 1. Enhance Product Discovery to Increase Revenue When shoppers visit your webs

Top AI Tools for Growing Your eCommerce Business in 2024

We explore eight AI tools to help eCommerce merchants grow their business with practical applications and usage instructions.

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible. Email marketing is one of the most effective ways to prepare for these big shopping days. In this article, we will explore the importance of email marketing and provide 10 reasons to focus on it above any other strategy