Off page optimization or off page search engine optimization (SEO) is a type of SEO that involves all the activities that take place outside of an actual website or a webpage to improve its position in the search engines. As the optimization takes place outside your website, it involves all the optimization activities other than publishing, updating, or optimizing content within your website.
Some of the key off-page SEO tactics include brand building, citation building, content marketing, social media marketing, link insertion, etc.
Why is Off-Page SEO important?
Off page SEO plays a key role in building the domain authority (DA) and recognition of a website.
Google takes into account many factors while deciding the rank of a webpage, such as:
- Domain authority
- Site traffic
- Link type (Do-follow/No-follow links)
Link building is the most crucial part of off page SEO as it plays a crucial role in elevating the ranking of a website. The more quality links and domain referrals a website has, the better it is perceived by the search engines, which also helps generate more traffic in the long run.