What is TikTok Shop Academy?
TikTok Shop Academy is a comprehensive learning platform designed to help e-commerce businesses and creators boost sales and increase brand awareness on TikTok.
It offers valuable resources, including explanatory text and videos, organized in a structured manner along the growth path of TikTok Shop users. Whether you are just starting or looking to solve specific problems and develop your e-commerce, TikTok Shop Academy provides the knowledge and tools you need.
How can I Access TikTok Shop Academy?
To access TikTok Shop Academy, follow these steps:
- Visit the homepage of TikTok Shop Academy.
- Scroll down to the bottom of the homepage to select your location and choose the appropriate language.
- For cross-border users, logging in may be required to access most of the courses.
- In the middle part of the home page, select whether you are a seller or creator, as this determines the course content tailored to your needs.
- Choose the courses that interest you and begin your learning journey!
What Courses does TikTok Shop Academy Include?
TikTok Shop Academy offers the following types of courses:
Course
- For Sellers: Covers topics such as account settings, creating short videos, utilizing the shop tab, leveraging affiliates, and conducting LIVE shopping.
- For Creators: Provides an introduction to promoting products on TikTok Shop, tutorials starting from the basics, an overview of TikTok Shop for creators, and a pre-live checklist.
Feature Guide
- Explores additional features and advanced functions of TikTok Shop.
- For Sellers: Includes courses covering the entire process of pre-sales and post-sales, covering payment, ordering, shipping, finance, advertising, and more.
- For Creators: Offers in-depth knowledge about the entire selling journey, including commissions and data analysis, empowering creators to develop their personal careers.
Policy Center
- Provides policy descriptions for both sellers and creators.
- Offers real-time updates on the latest policies related to TikTok Shop.
What’s the Difference between TikTok Academy and TikTok Shop Academy?
TikTok Academy offers comprehensive educational programs that help digital marketers become skilled TikTok experts.
While TikTok Academy empowers digital marketers to become TikTok experts by providing robust curriculums, key insights, content, and case studies, TikTok Shop Academy focuses specifically on TikTok Shop and the business aspect of selling products. TikTok Academy helps users understand all aspects of the TikTok platform, while TikTok Shop Academy provides business guidance and strategies tailored for TikTok Shop and e-commerce.