eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Business Model

A business model is a company's plan for generating revenue and profits. It includes the products or services the business sells, the markets it serves, the costs of operating the business, and the sources of its revenue.

A business model can provide a number of benefits, including:

  • Helping to assess the viability of a business idea
  • Allowing businesses to track their progress and performance over time
  • Providing a framework for making strategic decisions
  • Facilitating communication between members of a company or organization

How do you build a business model?

There is no one-size-fits-all answer to this question, but there are some general steps that can be followed in most cases:

  1. Define the problem or opportunity that your business will address.
  2. Research your target market and understand their needs.
  3. Identify your value proposition or the unique solution that your business will offer to meet the needs of your target market.
  4. Develop a pricing strategy that will enable you to generate revenue and profits.
  5. Create a go-to-market strategy that will help you reach your target market.
  6. Plan for the costs of operating your business, including marketing, product development, and other expenses.
  7. Track your progress and performance over time to ensure that your business model is working as intended.

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