A conversion funnel is a process that a potential customer goes through when they are considering becoming a paying customer of a company or product.
The funnel typically starts with awareness. This is the point where your potential customer becomes aware of the company or product. From there, they progress to interest, where they learn more about what the company or product has to offer. If they are still interested, they will move on to consideration. This is where they evaluate whether or not the company or product is right for them. Finally, if they decide to become a paying customer, they will enter the conversion stage.
The conversion funnel is important because it helps companies track the progress of potential customers through the sales process. By understanding where potential customers drop off at each stage, companies can work to improve their conversion rate and turn more prospects into paying customers.