Customer reviews are feedback that customers give to a business about their experience with that business’s service or products. This feedback can be positive or negative and is ostensibly used to help customers make informed decisions about purchases they are considering. A secondary benefit to businesses is deep insight into customer thoughts and insight regarding their products or services.
Customer reviews can be left on a business's website, social media page, or even on third-party review sites. This feedback is important for businesses to see, as it can help them to understand what customers think of their products or services.
Positive customer reviews can help increase sales, while negative customer reviews can deter potential customers from using a business's products or services. Therefore, it is important for businesses to monitor their online reputation and take steps to improve it if necessary.