While most shipments arrive without a problem, sometimes unforeseen circumstances can result in your shipments arriving late. While this is often out of your control as a business owner, learning how to handle and minimize these situations can improve customer experience and your brand reputation.
As a merchant, there are a few things you can do before and during shipping to reduce the number of delayed shipments. Firstly, always ensure your goods are packaged properly. Packages not only have to withstand harsh weather conditions, but with longer journeys, they probably travel through sorting systems with conveyor belts, etc. Badly damaged packages run the risk of being delayed or even returned to you, the merchant.
During shipment, you must use a platform that gives you real-time shipment visibility, like AfterShip. This way, you can see exactly when and where a shipment gets delayed. You can then inform the customer and manage their expectations. But you can also reach out to the carrier to follow up on the shipment. If problems regularly occur with a certain route or carrier, you’ll be able to see clearly with AfterShip’s analytics dashboard. You can then make adjustments for future shipments.
It’s also important to build strong working relationships with your regularly used carriers. In addition to tracking shipment performance on AfterShip, work with your carriers to understand how they handle late shipments and why and when delays might occur. You might be able to work with your carriers to resolve and avoid delays during peak periods.