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Strategy: incentivize shoppers when the cart value reaches a threshold amount.

Conversion tool: announcement bar.

An example:

When a shopper's cart value approaches a preset threshold amount:

• Apply a merchandising rule to use the frequently bought together algorithm to encourage the shopper to add items and qualify for free samples.
• Display an announcement bar with the message: Just $20 more to get free samples!.
• Enable shoppers to add products to their cart with just one click.

Strategy: drive shoppers to buy more by promoting the addition of more of the same product with a discount


Conversion tools: countdown timer & free shipping

An example:



When a shopper buys eye serum:

 - Use the same product upsell algorithm to recommend adding more of the same product at a discount.
 - Prominently display time-limited discounts, e.g., Don't miss out on adding a 2nd bottle for half-price! - Provide a free shipping option.

Strategy:encourage shoppers to make additional purchases by showcasing bestsellers.


Conversion tools:review widget & discount offer

An example:



When a shopper buys lipstick:

 - Use the bestsellers algorithm to recommend other lipsticks, highlighting popular colors.
 - Display ratings and reviews to provide social proof.
 - Provide a discount for the recommended products.

Strategy: encourage shoppers to make purchases by recommending discounted items related and complementary to the initial product.


Conversion tool: discount offer

An example:



When a shopper purchases mascara:

 - Utilize the complements algorithm to recommend complementary products such as eyeliners, eye shadows, and eyebrow pencils.
 - Provide a discount offer for these recommended products.