eCommerce Marketing

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible. Email marketing is one of the most effective ways to prepare for these big shopping days. In this article, we will explore the importance of email marketing and provide 10 reasons to focus on it above any other strategy

Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizeable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies, many merchants have seen ROAS continue to decline because it's much harder to target the right people. This makes it all the more important to have an email marketing strategy in place that can

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

As the summer sun still blazes, it might seem premature to start thinking about your Black Friday and Cyber Monday (BFCM) strategy. However, early planning is essential for eCommerce merchants to ensure a successful holiday sales season. Given the fiercely competitive nature of BFCM, getting a jump start on your BFCM marketing strategy now can set you up for a spectacular win! Why Early Planning is So Essential The BFCM period is one of the most lucrative times of the year for eCommerce busin

Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to ensure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email, social media, and ads, you can also use SMS to reach your customers and promote your Black Friday and Cyber Monday deals. And the best part? It’s easier than you might think. Here are a few tips and ideas to get you starte

BFCM Email Templates to Help You Convert More Customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In this blog post, we'll provide some templates that you can use for your Black Friday and Cyber Monday email campaigns. Plus, we'll give you a sample timeline for your email marketing campaign so you can ensure that your

How to Build eCommerce Brand Loyalty

This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building brand loyalty for your eCommerce business. Question: what's the best way to retain eCommerce customers? For consumer brands, the answer to customer retention often lies in brand loyalty, which touches every aspect of your business—from sourcing materials, product packaging, and pricing to marketing, customer experience, and logistics. Every encounter wit