eCommerce Marketing

Customer retention 101: 7 powerful ways to generate repeat business

Customer retention is essential to your brand’s success. As an ecommerce business owner, you’re probably focused on getting more customers — but what about the customers you already have? Are you working to retain them with great experiences? If you’re yet to market to current customers, now’s a good time to learn about customer retention tactics that encourage customers to buy from you, again and again. In this guide, we’ll share 7 highly effective strategies to improve customer retention qui

Customer experience management: What is it and how to leverage it for your business?

Your success as an ecommerce business doesn’t just depend on offering the best products at the best prices — it also depends on effectively managing your customer experience. In fact, customer experience management might have a bigger impact on your growth than any pricing or product strategy. But don’t just take our word for it: According to a Walker report, the customer experience was expected to overtake price and product as the key brand differentiator in 2020. So, if you’re looking to tak

75 customer experience quotes to supercharge your business in 2022

Whether or not you’re making conscious decisions about it, your business is heavily involved in customer experience (CX). That’s because every business is. This customer experience quote from Dave Dyson, Senior Customer Service Evangelist at Zendesk, sums it up: "Customer experience involves every way a customer interacts with a company, at all stages of the customer journey — including the marketing materials they see before they become a customer, the sales experience, the quality of the pro