eCommerce Tips

Do Shoppers Really Care About Sustainability? [Earth Day 2024]

If you look at eCommerce through the lens of the climate crisis, you see a flurry of contradictions. Consumers are buying more than ever, and the world’s biggest brands aren’t the ones with deep commitments to sustainability. Yet we are constantly told that shoppers care about the future of the planet and merchants need to embrace greener business practices. So what gives? Do consumers really care? Should brands?  Well, it turns out they care a lot, and there’s been a big shift in attitudes ove

Scalability: Your Superpower in eCommerce Fulfillment

In this guest post from Ryder System, Inc., you'll learn what scalable fulfillment means and why it's crucial for eCommerce businesses.

How to Reduce Post-Purchase Dissonance

Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone. Many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often follows is a feeling of uncertainty and regret, otherwise known as post-purchase dissonance. Post-purchase dissonance can happen with anything, from a basic t-shirt to a designer necklace to a lu

What is eCommerce? Everything You Need to Know in 2024

The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and the opportunities associated with it. If you want to learn more about what eCommerce means and how it works in 2024, this article’s for you. In it, we cover the basics you need to know. We’ll also

From Checkout to Delivery: Building a Mobile-First Customer Journey

Mobile shoppers are looking for ease, convenience, and speed at every stage in the customer journey, and merchants need to rise to meet their needs.

Unpacking the Biggest Takeaways from Shopify's Winter '24 Edition

Shopify Winter '24 Edition has just been released, and it's packed with updates that can boost your conversion rates, enhance your marketing strategies, and refine your operations. This edition is not just about the immediate impact—it’s about setting the stage for sustained success and scalability. With more than 100 updates from Shopify, there’s a lot you could focus on. However, the AfterShip product and data teams think a few major elements of the update are particularly significant to ret