eCommerce Tips

8 Amazing Post-Purchase Ideas to Boost Engagement and CX

For many decades, the major focus of eCommerce businesses has been on the pre-purchase stage of the customer journey. And let’s be honest: that’s where most retailers try to get creative and innovate. But with repeat customers accounting for 65% of a company’s revenue, it’s critical to be as (if not more) innovative with your post-purchase strategy. Many retailers stick to generic deals and follow-ups during the post-purchase stage. But these don’t really move the needle for anyone. If you wan

Everything you need to know about Customer Experience (CX) for eCommerce

It's no secret that customer experience is important. In fact, it's so important that companies are now starting to focus on it more than ever before. But what exactly is customer experience? And why should you care? Customer experience, or CX for short, refers to the overall feeling a customer has when interacting with a company. This can include everything from the way they're greeted when they walk in the door to the quality of the product they receive at the end. In short, CX is made up of

Tracking Number Doesn't Work - Is It Fake?

If you are an honest online store, have you ever received customers' complaints about tracking numbers not working? Customers wonder: * Is the tracking number fake? * Is the online store a scam? * Will I really receive my order? * Can I get the money back? All the panic a shopper have can result in canceling orders and multiple customer complaints, and, worst of all—you believe that the tracking numbers are real! In this article, I will tell you the mistake an online store makes and

How to Avoid Failed Delivery Attempts

Have you ever had the experience of a package going back to the sender because the receiver missed the delivery or the delivery address was wrong? Whenever a delivery fails, the delivery man leaves notifies the user regarding the next delivery time or asks the receiver to re-arrange the delivery according to their availability. But there could be unwanted delays due to various reasons such as - the receiver is not available to collect the package or have given a wrong delivery address. In this

The Importance of Post-purchase Behavior for Growing eCommerce Brands

In your mind, where does the customer journey end? A lot of thought and effort goes into acquiring customers, but what online retailers often forget is that the post-purchase phase is also a critical time for customer retention and growth. In fact, it's often said that the true measure of a company's success is not how many new customers it acquires, but how well it retains and grows its existing customer base. In this article, we'll explore the ins and outs of post-purchase behavior and equip

Ecommerce Fulfillment 101: Everything You Need to Know

Without a solid ecommerce fulfillment process, your business is toast. There’s no way around this fact either. Heck, over 20 years ago, an article from the Supply Chain Management Review examining the beginnings of Amazon called online order fulfillment the key to ecommerce success. And since then, ecommerce fulfillment has only become more competitive. So, what do you need to know to implement an effective ecommerce fulfillment strategy? In this post, you’ll learn everything you need to get s