BFCM 2024 Recap: Unpacking the Secret Sauce for Successful Peak Season Omnichannel Selling
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Despite the remote likelihood of a recession, the North American economy has a mixed outlook this year. There's a sense of relief as inflation slows, but businesses and consumers remain fatigued from previous high inflation and borrowing costs.
However, when looking back at the 2024 Black Friday and Cyber Monday, Shopify reported a record-high $11.5 billion in sales over the BFCM weekend, marking a 24% increase compared to 2023. At the same time, TikTok Shop also reported hitting $100 million in sales on Black Friday, with a 165% increase in shoppers during this year's BFCM weekend. It seems that record-breaking sales were not really impacted by the economic uncertainty.
This year, AfterShip has introduced a live dashboard that helps businesses delve into BFCM performance and emerging trends across various sales channels, industries, product categories, and product tags in North America. With real-time insights, businesses can swiftly refine and optimize their BFCM strategies to stay ahead in the competitive market.
By analyzing the data post-BFCM, we find some interesting insights. Here are the highlights: - Salesforce Commerce Cloud (SFCC) experienced the highest growth in order volume during BFCM. - The top-performing industry on Shopify is Fashion & Accessories, with peak sales occurring precisely on Black Friday (November 29, 2024). - The top-performing industry on TikTok Shop is Autos & Vehicles, with peak sales also occurring precisely on Black Friday (November 29, 2024). - The top-performing product bundle is leis and necklaces in the Clothing Accessories category. - The top-performing tag is “stainless steel,” used by multiple product categories such as Kitchen & Dining, Jewelry, and Pet Supplies.
In this recap report, we examined 90,000+ retailers in North America using AfterShip products on platforms such as Shopify, TikTok Shop, WooCommerce, BigCommerce, Magento, and more. We considered the period between November 25, 2024, and December 6, 2024 (the week of and the week after Black Friday), as the BFCM peak season. The order volume growth rate, compared to regular times, was used to determine the performance data. The average order volume between October 21 and November 1, 2024 (the week of and the week after the last Friday of the month), served as the baseline for growth rate calculation and is considered as regular times.
*The growth rate indicated in the table is calculated using the average order volume during the peak season (November 25, 2024, to December 6, 2024) compared to regular times (October 21, 2024, to November 1, 2024).
AfterShip is one of the most trusted solutions for eCommerce and omnichannel commerce. With a full suite of software including personalized product recommendations, proactive shipment tracking, AI-predictive delivery estimates, exchange-first returns, and warranty management—AfterShip helps brands spark loyalty and engagement.
With 20,000+ customers, AfterShip is used by iconic brands, including SAMSUNG, TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX.
Updated:
December 20, 2024
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