Returnless refunds, also called keep-the-item refunds, close a return without paying to ship the item back. But a blanket 'keep it' policy is a fast track to margin erosion. The difference between saving money and losing it is the rules engine underneath: which items, which customers, which return reasons, which destinations, and how much of that you can change yourself without opening a support ticket. On that measure the platforms Shopify brands shortlist separate quickly, and AfterShip Return