Tracking & Shipping

How to Excel at Managing Shopper Expectations During the Peak Season

For the annual peak season of Black Friday and Cyber Monday (BFCM), retailers prepare months in advance to source the best products, create the most enticing marketing campaigns, and plan the most efficient supply chain. Yet all too often, the same retailers fail to devote adequate focus on managing shoppers’ order fulfillment expectations during and after the purchasing process, risking serious damage to their bottom lines and brand perception. In this article, you will understand the followin

Delivering Delight: Best Practices for Engaging Shipment Notification Emails

Branded shipment notifications, often undervalued, can drastically boost brand identity and customer relations. Believe it or not, 85% of customers prefer email updates, which enjoy a 65% open rate according to AfterShip's research. The reason is simple: automated, branded updates from AfterShip keep customers up-to-date on delivery status and relieve customer support teams. And the result? Vivino witnessed a 50% drop in WISMO tickets. Now, the million-dollar question: what makes an effective

Sparking Loyalty: Best Practices for Outstanding Branded Tracking Pages

Tracking is an integral part of the post-purchase experience, and a branded tracking experience can bring tremendous value to both brands and customers. It provides a seamless and consistent representation of your brand, helps build customer loyalty, and increases revenue by keeping shoppers engaged throughout the delivery process. In this blog, we'll dive deeper into the best practices and the features AfterShip Tracking has to help omnichannel retailers create impactful tracking pages that w

Why Warranties Are Integral to Your Black Friday & Cyber Monday Strategy

Buying something online isn’t the dice roll it once was. Over the years, merchants and retailers have made significant strides in fighting purchase anxiety by improving product descriptions, optimizing checkout flows, and building trust with loyal customers. Today, though, many are also realizing the importance of warranties and other consumer protections in easing post-purchase concerns and encouraging people to buy. According to recent research, for instance, up to 47% of shoppers say they’r

Choose the Best Carriers and Lanes for This BFCM With Transit Time Report

Tracking and optimizing transit time is one of the most crucial elements in an eCommerce business. It can enhance the post-purchase experience and reduce shipping costs and time significantly. AfterShip’s comprehensive transit time reports let you dive into meaningful carrier transit metrics accessible from a single dashboard. These reports can play a significant role in helping you understand the reasons behind longer transits and work on them to reduce holding costs and optimize delivery rate

Shield Your Parcel With Aftership Protection in This BFCM

As the number of merchants jumping on the digital bandwagon to sell their products online increases daily, the need to guard against the risk is becoming more prevalent. How about providing a premium experience to your customers in the event of a shipping loss or damage? Here’s the good news! Now, you can let your customers insure their shipments with AfterShip Protection, powered by InsureShield™ shipping insurance coverage, a quick and reliable process with a four days or less claim approval