Joe Wyatt

Delivering Delight: Best Practices for Engaging Shipment Notification Emails

Branded shipment notifications, often undervalued, can drastically boost brand identity and customer relations. Believe it or not, 85% of customers prefer email updates, which enjoy a 65% open rate according to AfterShip's research. The reason is simple: automated, branded updates from AfterShip keep customers up-to-date on delivery status and relieve customer support teams. And the result? Vivino witnessed a 50% drop in WISMO tickets. Now, the million-dollar question: what makes an effective

Sparking Loyalty: Tracking Page Best Practices That Keep Shoppers Coming Back

Tracking is an integral part of the post-purchase experience, and a branded tracking experience can bring tremendous value to both brands and customers. It provides a seamless and consistent representation of your brand, helps build customer loyalty, and increases revenue by keeping shoppers engaged throughout the delivery process. In this blog, we'll dive deeper into the best practices and the features AfterShip Tracking has to help omnichannel retailers create impactful tracking pages that w