How to use personalization to get more out of your emails

As the holiday season quickly approaches, many online retailers are gearing up for their biggest sales event of the year: Black Friday and Cyber Monday. And as competition among eCommerce stores heats up, it's more important than ever to find ways to stand out from the pack. One way to do that is through personalization. There are different types of personalization, each with its own strengths and weaknesses. In this guide, we'll explore the different types of personalization and when to use ea

How to Turn an Abandoned Cart Into a Loyal Customer Using Email Marketing Automation

Abandoned carts are a huge problem for online stores. In fact, it's estimated that about 69% of all shopping carts are abandoned, meaning retailers lose out on millions of dollars in potential sales each year. There are a number of reasons why customers might abandon their cart: they may have second thoughts about the purchase, they may not have enough money to cover the cost, or they may simply forget to complete the transaction. Whatever the reason, there's no doubt that recapturing these lo

Proven Win-Back Strategies for eCommerce

It’s no secret that it costs more to acquire a new customer than to retain an existing one. In fact, according to Harvard Business Review, it can cost from five to 25 times as much. That’s why it’s so important for businesses to focus on ways to win back customers who have strayed. Winning back a customer is the process of convincing a customer who has stopped doing business with you to start doing business with you again. It’s also known as customer reactivation. Fortunately, as an eCommerce

How Personalized Email Marketing Creates a Better Shopping Experience

Imagine that you are an avid online shopper. It's Black Friday and you are eagerly awaiting the biggest sales of the year. You have your list of items ready to go, and you are prepared to spend hours scouring the internet for the best deals. But then, something magical happens. You receive an email from your favorite online store, and it is tailored specifically to your needs and interests. Not only that, but the store is offering you exclusive deals and discounts that are not available to the