Lila Chen

TikTok Shop BFCM 2026: When to Start Creator Outreach

This is part of our BFCM countdown series; the full 90-day plan across inventory, pricing, registration, and operations can be found in BFCM playbook. TikTok hasn’t yet announced the 2026 BFCM campaign dates. The 2024 campaign ran from November 13–December 2 and the 2025 campaign ran from November 12–December 1. Both kicked off about two weeks before Black Friday and closed on Cyber Monday, so this plan assumes a 2026 window to be roughly November 11–30 until TikTok announces otherwise. On the