Eileen Zhu

TikTok Shop Black Friday 2026: The 90-Day Countdown for Small Sellers

This is the first piece in our BFCM countdown series. Creator funnel math, the tool landscape, and sample economics each get their own deep dive over the next few weeks. Black Friday and Cyber Monday (BFCM) are the largest selling days of TikTok Shop's year. Per TikTok's own recap, the 2025 four-day window did over $500 million in US sales, with about a third of purchases going to small and mid-sized sellers. The part that surprises sellers every year: on TikTok Shop, BFCM is a September probl