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eCommerce Statistics by Country/Region in 2025

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

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Total stores by Region

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.10% and 4.87% of the global online store market.

RegionsStoresPercentage
United States3.16M29.81%
United Kingdom645.67K6.10%
Brazil515.96K4.87%
Unknown420.45K3.97%
Germany412.57K3.90%
Canada357.64K3.38%
Australia341.07K3.22%
France311.97K2.95%
India267.16K2.52%
Netherlands260.29K2.46%
Others3.9M36.82%

Estimated Monthly Sales by Region

Mexico leads the eCommerce industry, achieving remarkable success with monthly sales of $5.51T. This solidifies its dominant market position, capturing a significant 19.29% share. Following closely behind is Nicaragua, which achieved monthly sales of $5.08T, accounting for 17.77% of the global eCommerce market. Ranking third among the top performers is United States, contributing 11.27% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Italy, Canada and India, as they also hold substantial market shares.

RegionsEstimated SalesPercentage
Mexico$5.51T19.29%
Nicaragua$5.08T17.77%
United States$3.22T11.27%
Italy$1.43T5.00%
Canada$1.42T4.98%
India$1.11T3.89%
Spain$1.00T3.52%
United Kingdom$983.35B3.44%
Netherlands$918.44B3.22%
Germany$818.41B2.87%

App Monthly Spend by Region

Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.58B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $267.53M and $204.96M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.41% of global monthly app spending.

RegionsApp SpendPercentage
United States$1.58B50.48%
United Kingdom$267.53M8.57%
Canada$204.96M6.56%
Australia$167.18M5.35%
Germany$95.50M3.06%
France$85.63M2.74%
Brazil$75.10M2.40%
India$55.09M1.76%
Netherlands$50.10M1.60%
Italy$42.50M1.36%

Stores Distributed by Monthly Sales

This chart provides a detailed overview of the number of online retailers by Monthly Sales. Most stores' Monthly Sales are Less than $100.00, there are 4.99M stores, which is 97.76% of total. In second place, 76.75K stores' Monthly Sales are $10.00M to $100.00M, which is 1.50% of total. Meanwhile, 19.88K stores' Monthly Sales are $100.00K to $1.00M, which is 0.39% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly SalesStoresPercentage
Less than $100.004.99M97.76%
$100.00 to $1.00K168<0.01%
$1.00K to $10.00K14<0.01%
$10.00K to $100.00K76<0.01%
$100.00K to $1.00M19.88K0.39%
$1.00M to $10.00M13.62K0.27%
$10.00M to $100.00M76.75K1.50%
$100.00M to $1.00B3.47K0.07%
$1.00B to $10.00B257<0.01%
More than $10.00B156<0.01%

Stores Distributed by Number of Employee

This chart provides a detailed overview of the number of online retailers by Number of Employee. Most stores' Number of Employee are Less than 10, there are 1.68M stores, which is 89.79% of total. In second place, 43.77K stores' Number of Employee are 20 to 50, which is 2.33% of total. Meanwhile, 41.83K stores' Number of Employee are 10 to 20, which is 2.23% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Number of EmployeeStoresPercentage
Less than 101.68M89.79%
10 to 2041.83K2.23%
20 to 5043.77K2.33%
50 to 10028.54K1.52%
100 to 20025.97K1.39%
200 to 50022.22K1.19%
500 to 1K9.09K0.48%
1K to 5K13.91K0.74%
5K to 10K2.75K0.15%
More than 10K3.32K0.18%

Stores Distributed by Monthly Visitors

This chart provides a detailed overview of the number of online retailers by Monthly Visitors. Most stores' Monthly Visitors are Less than 100, there are 4.05M stores, which is 58.46% of total. In second place, 1.68M stores' Monthly Visitors are 100 to 1K, which is 24.23% of total. Meanwhile, 876.7K stores' Monthly Visitors are 1K to 10K, which is 12.66% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly VisitorsStoresPercentage
Less than 1004.05M58.46%
100 to 1K1.68M24.23%
1K to 10K876.7K12.66%
10K to 100K262.92K3.80%
100K to 1M49.46K0.71%
1M to 10M8.97K0.13%
10M to 100M8120.01%
100M to 1B85<0.01%
1B to 10B3<0.01%
More than 10B0<0.01%

Stores Distributed by Monthly Views

This chart provides a detailed overview of the number of online retailers by Monthly Views. Most stores' Monthly Views are Less than 100, there are 2.92M stores, which is 42.10% of total. In second place, 2.07M stores' Monthly Views are 100 to 1K, which is 29.85% of total. Meanwhile, 1.29M stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly ViewsStoresPercentage
Less than 1002.92M42.10%
100 to 1K2.07M29.85%
1K to 10K1.29M18.59%
10K to 100K498.4K7.20%
100K to 1M133.26K1.92%
1M to 10M20.26K0.29%
10M to 100M2.59K0.04%
100M to 1B305<0.01%
More than 1B12<0.01%

Stores Distributed by Monthly Product Sold

This chart provides a detailed overview of the number of online retailers by Monthly Product Sold. Most stores' Monthly Product Sold are Less than 100, there are 8.27M stores, which is 78.41% of total. In second place, 1.79M stores' Monthly Product Sold are 100 to 1K, which is 16.94% of total. Meanwhile, 352.33K stores' Monthly Product Sold are 1K to 10K, which is 3.34% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly Product SoldStoresPercentage
Less than 1008.27M78.41%
100 to 1K1.79M16.94%
1K to 10K352.33K3.34%
10K to 100K102.27K0.97%
100K to 1M27.94K0.27%
1M to 10M5.53K0.05%
10M to 100M1.79K0.02%
100M to 1B55<0.01%
1B to 10B3<0.01%
More than 10B0<0.01%

eCommerce Statistics of Country/Region

AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (the Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (the) [Malvinas]Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (the Democratic People's Republic of)Korea (the Republic of)KuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia (the former Yugoslav Republic of)MadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (the Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern Sahara*YemenZambiaZimbabweÅland Islands