Actionable insights and inspiration for eCommerce merchants and marketers

What We Learned About Online Shopping from 1,000 Consumers

When shoppers enter a brick-and-mortar store, they have one way to purchase: in the checkout line. Online, it’s a different story. People can buy an item on a store’s website, using a marketplace like Amazon or Etsy, by clicking on an ad in their social feeds, or — increasingly — directly in their social apps.  When it comes to eCommerce, shopper preferences and motivations have a lot to do with demographics. Knowing who your customers are and where they are more likely to purchase gives you th

The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program

TikTok Shop is making a big splash.  In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social media giant also launched a series of betas in advance of soon-to-be expansion into Mexico, France, Germany, Italy, and Spain. Despite a few challenges to its supremacy in North America, the rise of TikTok Shop signa

The Safest Way to Sell Products on TikTok Shop

Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s safe to use TikTok Shop. Is It Safe to Sell Products on TikTok Shop? Yes, it is safe to sell products on TikTok Shop. However, like any online marketplace, there are guidelines and policies in place that bra

Social Commerce: It’s a Matter of Trust

Social commerce is the next frontier in online shopping, but U.S. consumers have been slow to embrace it. Why? It comes down to two factors: trust and security. We asked 1,000 shoppers to weigh in on their social commerce attitudes and habits, and found that for those who never shop via social media platforms, lack of trust was the biggest reason — 52% cited it as their primary concern. When asked what would motivate these shoppers to adopt social commerce, 44% said they would if they trusted t

Why Estimated Delivery Dates Are Critical During BFCM (and Beyond)

When it comes to eCommerce, conversion is key.  If you’re an online seller, you want to do everything you can to eliminate friction and increase conversion rates on your product description (PDPs) and checkout pages. One way to do that is to provide accurate estimated delivery dates (EDD) to your consumers before they make the purchase. This is especially important during peak shopping seasons, like Black Friday and Cyber Monday, when buyers are primed to purchase but also overwhelmed with opt

Navigating eCommerce and Post-Purchase Shipment in Latin America

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. We’ve already tackled North America, Europe, and APAC. In this blog, we’ll focus on Latin America, a region with a rapidly growing eCommerce market. In this fourth installment of our blog series on eCommerce and post-purchase shipping practices around the world, we’ll be exploring Latin America, a region with a rapidly growing eCommerce ma