Actionable insights and inspiration for eCommerce merchants and marketers
Elevate your eCommerce game with expert tips, data insights, and inspiration from the best in the business. This blog is your resource for thriving in an omnichannel world, retaining more customers, and mastering the post-purchase experience.
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Analyzing Veeqo's Shipping Rates for Mid-Market Retailers
Your CFO wants shipping costs down, and you have been asked to find the platform that gets them there. At 15,000 orders a month, the software line is rarely what moves the total. What moves it is which carrier each label goes to, how much of that choice runs on rules and data, and whether a regional carrier you rely on is supported. The pressure is industry-wide. A February 2026 BCG report on parcel carriers and large shippers in Europe and North America found that "nine in ten shippers and car
5 Best Waybill Tracking Software Competitors Ranked for 2026
Is your team still juggling multiple browser tabs just to trace a single DHL Express waybill from Shenzhen to Chicago? Every tool on this list tracks express courier waybills; the difference is what each one tells you, and your customer, when a shipment stops at customs, and AfterShip goes deepest there. Without a single system, the work stays manual. Someone copies tracking numbers between carrier sites, the status reads "In Transit" for days, and the angry calls come from B2B and retail custo
Your Painless Warranty System Migration Checklist for CX Teams
Migrating your warranty system feels like changing a tire on a moving car. You're worried about losing years of customer data, your team revolting against a new tool, and angry customers caught in the crossfire. We know this feels like open-heart surgery on your CX org, and the worry is fair: a migration takes real work. This warranty system migration checklist gives that work a sequence your team can execute, one phase at a time. New claims move to the new system first, and your old claim his
Veeqo vs AfterShip Shipping Rates: Which Is Actually Cheaper?
Executive Summary You have been asked to cut shipping cost, and the first number you see is a label price. Neither tool publishes one for your parcels, so the honest answer on Veeqo vs AfterShip shipping rates is a method: price the label, the software and the support contacts each shipment creates. * Rates are comparable in kind; quote them per parcel. Veeqo offers Amazon's Buy Shipping rates for orders from all channels. AfterShip Shipping offers Discounted labels negotiated by Easyship (Es
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When the Purchase Is Political: Navigating eCommerce in a Volatile US Election Season
In case you haven’t heard, there’s an election coming up in the United States. Not only do brands have to keep up with each other, but they also have to cut through the noise generated by political ads, polls, and a loud and divided electorate. How divided? According to Pew Research, 49% of registered voters are Democrats or Democrat-leaning, while 48% identify as Republicans or Republican-leaning. For the country, that will mean a close and contentious election. But for brands, wading into the
How to Fight Porch Piracy in BFCM 2024
Black Friday Cyber Monday (BFCM) in 2024 is set to be a whirlwind of online shopping excitement, with countless packages soon journeying to eager customers worldwide. But alongside the buzz and bustle of the peak shopping season, there's also an increased risk of porch piracy — a threat that can cut into your revenue and ruin your customers' post-purchase experience. Not only does this impact your bottom line, but it upsets customers — they may even blame you for it. As eCommerce merchants gear
3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not)
Let’s jump into our time machine. Set the dial in the Delorean to October 2014 — ten years ago, at the time of publication. Gartner has just published ‘Top 10 Strategic Predictions for 2015 and Beyond,’ prepared by nearly two dozen analysts who are attempting to lay out a roadmap for digital business in the coming decade. Here’s a sample of the predictions most relevant to eCommerce marketing: * By 2016, $2.5 billion in online shopping will be performed exclusively by mobile digital assista
How to Improve ROAS This BFCM season
As a retailer, you’re likely seeing a lower return on ad spend (ROAS) than ever before. And the closer we get to BFCM, the more challenging digital advertising is going to be. Why? A few reasons, actually. First, there’s increased competition. Almost every brand runs a Black Friday deal, and they all use the same channels to promote them. This demand leads to the second issue: climbing customer acquisition costs. They keep rising year over year, and during BFCM, they rise about 13% higher tha
Maximizing Post-Purchase Success: The New BFCM Battleground in 2024
For merchants, Black Friday and Cyber Monday (BFCM) have traditionally been about achieving sales milestones by offering deals and promotions that capitalize on peak shopping season. With so much at stake, it's easy to get caught up in the campaigns and neglect the most important part of the customer experience. We believe the true, lasting measure of BFCM success lies in building customer loyalty and retention, which happens after people buy from you. In other words, the secret to thriving in
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Tips, tricks, and eCommerce inspiration from the industry’s top experts.
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