Actionable insights and inspiration for eCommerce merchants and marketers

How to unwrap greater BFCM revenues in the post-purchase experience?

While it is a given that most e-commerce sites see a surge of sales during the BFCM season, savvy retailers do not take the expected business volumes for granted. Truly successful retailers take steps to drive incremental revenues and cement customer loyalty, a gift that will keep giving for strong future results.    By reading this article, you will learn: * How AfterShip can help transform the post-purchase experience * How other retailers are gearing up for a stellar holiday performance

Leveraging AI for Revenue Growth in eCommerce

Growing revenue is the name of the game in eCommerce, especially during peak holiday shopping seasons. But merchants today are also facing new challenges that hold back revenue growth, like a cooling economy, higher costs of customer acquisition, thinner margins, and the potential loss of revenue due to returns. To overcome these challenges and drive revenue growth during the holiday shopping season, merchants are turning to personalization tools powered by machine learning and artificial intel

How to Excel at Managing Shopper Expectations During the Peak Season

For the annual peak season of Black Friday and Cyber Monday (BFCM), retailers prepare months in advance to source the best products, create the most enticing marketing campaigns, and plan the most efficient supply chain. Yet all too often, the same retailers fail to devote adequate focus on managing shoppers’ order fulfillment expectations during and after the purchasing process, risking serious damage to their bottom lines and brand perception. In this article, you will understand the followin

Revolutionizing eCommerce: How Post-Purchase Automation Reduces Operational Costs for Merchants

As a savvy merchant, you understand that every dollar counts, especially during the pivotal holiday season. It's in this bustling period when deeper discounts mean thinner margins, that automation shines. Post-purchase automation is not just another buzzword. It's pivotal technology that, properly deployed, significantly reduces operational costs for eCommerce brands by optimizing efficiency.  Instead of spending countless hours managing customer queries, setting up notifications, processing r

Charge Up Your Exchanges This BFCM With AI-Powered Product Recommendations

Picture this... It's Black Friday, and your customers, spurred by ticking-clock discounts and a healthy dose of FOMO, are loading items to their carts with the intent to return undesired items later. They might even be buying multiple versions of your products or different styles and sizes, planning to keep only the ones they like—an increasingly common consumer practice called wardrobing or bracketing. If you're an experienced merchant, you're already braced for a surge of returns after Cyber

Soothe Shopper Anxiety and Streamline BFCM Chaos with AfterShip Returns Automation

More people are shopping during the BFCM weekend than ever. Last year, as a matter of fact, 196 million of us turned out! But despite all this excitement (and profit), retailers know BFCM comes with challenges.  One of the biggest ones for many merchants is that more sales mean more returns. Typical reasons for returning (like incorrect sizing) don’t disappear. But BFCM also presents unique circumstances that lead to increased returns, like shipping delays, gift returns, products getting damag