Actionable insights and inspiration for eCommerce merchants and marketers

Personalization strategies for the holiday season

When you get emails from eCommerce stores that say "Hello firstname," it's obvious they have no idea who you are. And let's be honest, generic emails are just as bad as getting junk mail in your physical mailbox. And when it comes to the holiday season, your subscribers are bombarded with promotions left and right. So how do you make sure your emails stand out and actually get opened? Enter email marketing automation and personalization. By understanding your audience and their behavior, you

How to use personalization to get more out of your emails

As the holiday season quickly approaches, many online retailers are gearing up for their biggest sales event of the year: Black Friday and Cyber Monday. And as competition among eCommerce stores heats up, it's more important than ever to find ways to stand out from the pack. One way to do that is through personalization. There are different types of personalization, each with its own strengths and weaknesses. In this guide, we'll explore the different types of personalization and when to use ea

5 holiday email marketing examples to increase sales during the busy season

The holiday season is upon us, and that means one thing for email marketers: it's time to ramp up those holiday promotions! We've all received a barrage of holiday emails from retailers, so how can you make sure that your holiday email marketing efforts stand out in the sea of holiday cheer? While competition may be high, there are a few tried and true tactics to make sure your holiday email promotions shine. In this article, we'll cover five types of automated email flows that will help you bo

How to Turn an Abandoned Cart Into a Loyal Customer Using Email Marketing Automation

Abandoned carts are a huge problem for online stores. In fact, it's estimated that about 69% of all shopping carts are abandoned, meaning retailers lose out on millions of dollars in potential sales each year. There are a number of reasons why customers might abandon their cart: they may have second thoughts about the purchase, they may not have enough money to cover the cost, or they may simply forget to complete the transaction. Whatever the reason, there's no doubt that recapturing these lo

Elevate Your eCommerce Game With Industry-Specific Landing Page Templates

In eCommerce, visuals matter a lot. Your customers will not take more than 90 seconds to judge your brand and products. Choosing the right colors and structure for your web pages is crucial. Here are some tips to revamp the critical pages on your website and get a significant boost in your revenue and brand credibility. Fashion & accessories Color is the best and most direct way of setting a good first impression, and the fashion & jewelry industry mostly adopts the Morandi color system. As

Proven Win-Back Strategies for eCommerce

It’s no secret that it costs more to acquire a new customer than to retain an existing one. In fact, according to Harvard Business Review, it can cost from five to 25 times as much. That’s why it’s so important for businesses to focus on ways to win back customers who have strayed. Winning back a customer is the process of convincing a customer who has stopped doing business with you to start doing business with you again. It’s also known as customer reactivation. Fortunately, as an eCommerce